“Fiksu provides an SDK that is used by a wide range of companies including 7 Eleven, Coca-Cola, Disney, Samsung and Zynga that helps them grow their user base,” Chuck Jones writes for Forbes. “It measures each iPad only once even if it is running multiple apps with its SDK so it can provide some insight into how well the various iPad models are doing.”
“Fiksu has been monitoring the usage of its SDK on the iPads that have it installed since the initial availability of the iPad 4, iPad Mini, iPad Air and will be following the Retina iPad Mini,” Jones writes. “Twelve days after they became available a year ago: iPad 4’s represented 0.31% of the iPad’s that were using Fiksu’s SDK [and] iPad Mini’s represented 0.33% of the iPad’s that were using its SDK.”
“Now 12 days after launch: iPad Air’s represent 1.56% of the iPad’s that are using Fiksu’s SDK. Note that as of 10:15 am ET the percentage was 1.77% but since it is updated during the day it tends to fluctuate,” Jones writes. “It appears from the numbers that the Air is having much greater traction in the first two weeks after it became available than the iPad 4 and Mini a year ago. However, there are a number of assumptions that need to be taken into account to develop an estimate for how the iPad Air’s are selling vs. the 4’s and Mini’s a year ago.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]