“Tucked in amongst Apple’s several hardware debuts last month was the announcement that the company would stop charging for its OS X and iWork office-suite software,” Scot Finnie writes for Computerworld.
“Apple is blowing Microsoft’s doors off on mobile market share. The long-time roles of these two companies have reversed: Microsoft’s not only losing the mobile OS war, winning is a long shot at best. And Apple is playing its position to the hilt, trying to disrupt Microsoft’ s business model. At first I wasn’t sure this was really happening, but the evidence shows that it is,” Finnie writes. “The Ballmer announcement, the faltering of Windows 8 and Surface Pro and the tiny Windows Phone installed base are just some of Microsoft’s recent failures. Apple is subtly kicking Microsoft when it’s down.”
“Apple is framing its market position and value proposition for both i-devices and the Mac against those of Microsoft and Google,” Finnie writes. “Not only is Apple not going to lease its mobile and desktop business suite software for $100 a year, it’s offering them for free just like Google. The iWork apps may not be up to a comparison with Microsoft’s Office 365, but they make the Google Docs apps look like toys. What’s more, Cupertino seems to be pressing for increased Mac market share.”
Read more in the full article here.
MacDailyNews Take: As far as we’re concerned, there’s simply no way Apple can bean ’em in the head then kick ’em in the face enough times. More, please!
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Apple kicks Microsoft when it’s down with free iWork for iOS apps – September 10, 2013