“Consumers have spoken, and they really hate Apple’s yellow iPhone 5C smartphone,” Patrick Seitz reports for Investor’s Business Daily.
“Consumer Intelligence Research Partners of Chicago conducted a survey of iPhone 5C and 5S buyers to determine the most popular models in the first month of availability for the new handsets. The results showed a disdain for the yellow-hued iPhone 5C smartphone,” Seitz reports. “Roughly equal numbers of consumers bought the other colors of the new midrange iPhone 5C handset, but they turned up their noses at the yellow model. The most popular color for the plastic-backed device is blue, which was picked by 27% of buyers, followed by white (25%), green (21%) and pink (20%). Yellow was the choice of just 7% of iPhone 5C shoppers.”
“Hopefully for Apple it didn’t make too many of the yellow iPhone 5C. Otherwise it could have an embarrassing inventory problem,” Seitz reports. “Women are more likely to buy a yellow iPhone 5C than men. CIRP says 10% of women bought the yellow model, vs. 4% for men.”
Read more in the full article here.