J.D. Power jumps the shark: Ranks Samsung tablets better than iPad entirely due to cost

“J.D. Power and Associates released a new study on tablet customer satisfaction, ranking Apple’s iPad second behind Samsung’s tablets for the first time, entirely on the basis of cost,” Daniel Eran Dilger reports for AppleInsider.

“A previous report released in April narrowly ranked iPad first ahead of Amazon, with Samsung, Asus, and Acer all turning in scores below the rating firm’s ‘industry average,'” Dilger reports. “Today however, J.D. Power issued a volume two version of its tablet report, ranking Amazon’s Kindle well below average and putting Samsung on top, just a few points ahead of Apple (835 to 833, out of 1000).”

Dilger reports, “The firm maintains that its study ‘measures satisfaction across five key factors (in order of importance): performance (26%); ease of operation (22%); styling and design (19%); features (17%); and cost (16%).'”

JD Power Tablet Rankings Volume 2 2013

Read more in the full article here.

MacDailyNews Take: Um, anybody else see a math issue here?

(And, how does Samsung get an “Overall Satisfaction” rating of five with a bunch of stretched phone apps vs. 475,000+ apps designed specifically for iPad? Something’s fishy with this report. In fact, it stinks to high heaven.)

Related articles:
Apple iPad’s share of tablet market hits new low since market share is not Apple’s goal – October 31, 2013
Apple will continue to ignore Android market share stats all the way to the bank – October 29, 2013
Newsflash: Apple sells premium products at premium prices to premium customers – October 23, 2012

87 Comments

    1. I know, it’s hilarious the buffoonery that they think is actually credibility. As Foghorn Leghorn used to say “Somethin’ about this don’t add up!” Apparently the boys at J.D. Powers never excelled at math, or even basic logic. “Better” should be based on “better device” than just “better price.” Under their logic a cheap paper tablet is “better yet.”

    2. Well there you have it. Samsung out ranked Apple on criminal activities that just put them over the top.

      JD Power you really really have your head up your arse. Where oh where do you take into account the criminal enterprise that Samsung is.

      Next we’ll hear that the NY Mafia received the JD Power best ranking over Mafia groups in LA, Pheonix and Rome.

    3. Just called John with JD Powers (his name and phone is at the bottom of the report). He said that you can not base the ratings on the “power circles” that the scores behind them are the key to adding up their figures. He said those numbers were proprietary (so much for any sort of checks and balances in their ratings). He said that based on the report the Samsung offered more free quality apps that reduced the cost of ownership for the overall tablet. I asked about resale value and he said that was not accounted for in the report. He was curious who I was and I told him I was a consumer. So based on the power circles in his report, one cannot take those into the final reporting, but only some “proprietary numbers” that only they have access too. So JD powers is basing this report soley on cost. He did say that this report does not take into accout the new iPads. His reasoning was completely suspect, ignorance is bliss at JD Power.

  1. Nothing to worry here. This study is clearly aimed at the Hee Haw demographic. These people obviously don’t know any better, so please handle with care and compassion.

            1. Yes it is racism and it’s not a different issue.
              Southerners are defined by race and culture like everyone else.

              And many of them buy Apple products.

            1. If a white, sophisticated, rich person calls a white, poor, high school dropout Hill Billy a “Hee Haw demographic”, the white sophisticate is not being racist.

              The white sophisticate just doesn’t like Country & Western music.

            1. Yes it is racism and it’s not a different issue.
              Southerners are defined by race and culture like everyone else.

              And many of them buy Apple products.

        1. Just saw Ben Harper and Charlie Musselwhite at the Ryman which was the original Grand Old Opry. Tell you what, do not visit the South. Everything you heard is true. Enjoy your winter ‘up north’.

    1. Cheapskate company I once worked for had a couple of Yugos as company cars…
      Certainly the worse car it’s ever been my misfortune to have to drive, worse even than a Vauxhall Vectra 1.8L , and that’s saying something.

    1. JD Power has no credibility anyway. They rank every car best in its class. Although, here they had to put in a fail to equal the score. How many attempts before this result was in Samsung’s favor? Bet a whole lot! Sure this had some deep pockets from South Korea behind it.

  2. Someone check my math for me, please.
    There are 1000 points available. Percentage weights for the five categories are given so points available in those categories are 260, 220, 190, 170, and 160. Converting the scores in each category to a percent and multiplying by the available number of category points would equal the point score in that category.
    Using this method gives Samsung scores of 156, 132, 152, 136 and 128 for a total of 704/1000.
    Apple gets 260, 220, 190, 170 and 64 for a total of 904/1000.
    Where did I go wrong?

    1. I believe they’re indicating that a much cheaper product is becoming a major criteria for tablet sales and outweighing all the other categories. I’m guessing that’s why Apple continues to lose tablet market share.

      J.D. Powers is using the more ‘bang for the buck’ theory where a great product is no better than a mediocre product as long as the mediocre product costs a lot less. I see Wall Street investors following this theory all the time.

      Look at it this way. A non-tech consumer stands in front of two tablets, one made by Apple and one made by Samsung. Naturally both are disguised to appear similar. He gets to play around with both but really doesn’t know much about tablets and they appear to work about the same way. However, one tablet costs $100 less. What tablet do you think that consumer will choose? It almost always has to be the cheaper product. In this scenario Android always wins. Most consumers around the world fit this scenario and as we can see, Android wins by a huge margin.

      I’m trying to reason out why Android always wins and this is about the closest and most simplest reason I can figure. Apple’s products simply cost too much for most global consumers. I don’t think that’s something Apple can actually fight or even come close to winning. As long as Samsung duplicates Apple products closely enough and sells them for a lot less I just don’t see how Apple can win. I’m guessing Wall Street sees it the same way.

      1. What tablet do you think that consumer will choose?

        Actually, he will probably choose the tablet all his friends have. The tablet that runs all the cool apps he’s been hearing about. iPad has all the momentum and mindshare. That’s what really matters here.

        The likelihood of the consumer buying an iPad is directly proportional to how well the consumer understands why he wants a tablet in the first place. If he wants it to do this and this and this, he’s probably going to get the iPad. If he’s just curious about those newfangled tablet doohickeys that he’s heard you can play games in bed on, he’ll go for the cheaper option. And as multiple analysts have pointed out, Apple doesn’t really want that customer, as they don’t drive revenue. (They want cheap and don’t buy apps.)

        Of course, all of this is completely irrelevant to the fact that JDP’s own math doesn’t add up.

        ——RM

      2. And Wall Street sees it wrong because “winning” in the economic sense is determined by one thing… and one thing only.

        And it’s not “marketshare”.

        It’s profits… and Apple is profitable like no one else.

      3. yadda yadda yadda then the poor sucker throws the piece of Samdung in the closet to never be used again. Or is it, bought by a cheap ass boss and forced on an unsuspecting workforce that becomes more and more unproductive due to substandard Samdung tablets and then blamed for it . Internet usage numbers of pads by brand prove this. iPad is king. The rest seem to disappear never to be seen again. Typical the weasels at JD can’t or won’t see this. Who cares about those critters anyways? I sure don’t.

      4. Problem is that according to there survey price only accounts for 16% of the total points available while other areas account for 26% or more. According to JD price is the smallest point category or the least meaningful metric. And yet they still give samsung 5 stars and a win.
        There math still fails even by there own metric.

      5. I don’t usually consider cost much of an issue on purchases less than $1,000. Someone who would opt for an obviously inferior product to save, say $100, would not be making a very wise decision. This survey is bogus. If you remove the cost as a metric, the iPad beats the Samsung to smithereens. I find it hard to believe someone would settle for a tablet made by Samsung to save a lousy $100. Heck, you could argue that the fact you get iLife and iWork for free with an iPad, more than makes up in the disparity of cost.

    1. … do much better with the (usually excellent) comment. Third party apps were not (why?) considered in the ratings.
      The five areas rated were – except for Cost – won by Apple. And Cost was weighted at 16%! The least. Apple deserves 4.5 to 5 as a result. The Same-song scored 3 in two areas – each weighted at 20+% – and three at 4 – each weighted at under 20%. The best possible outcome across the board would be 3.5 … how did they manage 5? Well … I could guess, but that would be … guessing. And mean. Even if bribery IS the answer.

  3. Can someone please track down the moron who came to this conclusion and ensure he never gets to own an iPad for the rest of his miserable days. Better yet, when apple release the next gen with a fingerprint scanner, when he tries to open the device, it just brings up this article with a pineapple on screen.

  4. Unbelievable. I am going to go out on a limb and say JD Powers is going to retract this. The math simply doesn’t work unless you give a 75% weighting to price alone. Utter bullsh*t!

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