“While Apple’s secrecy and fancy reveals under Steve Jobs were masterful efforts that resulted in millions of ‘free’ marketing dollars, I’m hard-pressed to say that Apple’s current situation, where rumor and scrutiny are maximized, is any less effective,” Chris Maxcer writes for MacNewsWorld. “The most engaged Apple consumers are able to follow a steady stream of rumors and leaked photos, all the while thinking about Apple and Apple’s products.”
“This is not to say that Apple can’t keep secrets. In fact, I think Apple can keep secrets — and that the company is fundamentally changing because of all the scrutiny it gets, both from the press and from financial analysts,” Maxcer writes. “Take, for example, the new Mac Pro. Apple preannounced the totally new round and black Mac this summer at its Worldwide Developers Conference — far in advance of actual delivery. It surprised everyone.”
Maxcer writes, “I think the days of Apple being able to reveal a surprising new product — and then ship it to millions of customers within a week or two — are long gone… If what I say is true, does this mean that Apple won’t have any major new products ready to ship by the holidays? I’m afraid so.”
Read more in the full article here.
Apple’s special iPad event scheduled for October 22 – October 8, 2013