Analyst: Apple iWatch actually a home automation play, not a smartphone companion

“Samsung’s Galaxy Gear smartwatch launched a couple of weeks ago as a fat, ugly, and expensive smartphone accessory that our own Devindra Hardawar called ‘relentlessly inessential,'” John Koetsier reports for VentureBeat. “That’s not where Apple is going with iWatch.”

“Rather, Apple is looking to create a device that will allow you to control your music, your temperature, your security, your lighting, your energy use, your entertainment, and potentially much more, says Cantor Fitzgerald’s Brian White, who talked to Taiwanese and mainland China suppliers,” Koetsier reports. “‘As an Apple supplier, our contact offered insight into the ‘iWatch’ and described this potential new device as much more than an extension of your iPhone but as a multi-purpose gateway in allowing consumers to control their home (i.e., heating/cooling, lights, audio, video, etc.),’ White said today in a research note.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]


    1. BUT… If it were a home automation play, where Apple’s iWatch can control a/c, heat, lights, alarm system, lights, etc., it could probably turn on TV too. Something Samsung gear watch CAN’T do to a Samsung TV.

      Samsung’s response… “DAMN IT!’

      1. Hmm! Now imagine the ‘iWatch’ has noise canceling microphones AND Siri, with all the capability of Siri PLUS home automation… TV control features. That’s when I will want to make love with Siri.

        ‘Hot Dahling!’
        Don’t get jealous Hannah! 😉

    2. Yep that was my thought as well what if the watch in iWatch is watch over and not wristwatch at all. Wow… that would really illuminate samsung as the inept bunch of copycat loosers that they are. Attempting to pre-chase and apple product that dosen’t exist.

      If so Tim must be straining to keep a straight face every time someone mentions the samesung dumbwatch.

    3. This is exactly what I’ve been writing since this whole watch thing started. This guys been reading MDN and needed to meet a deadline.

      I, as well as others here have been saying the whole watch thing was a red herring from the start. Samdungs watch is and embarrassment and this analyist is slower then Samdung. Augghhh!!!!

  1. I’d say this article is more accurate than most in their prediction.

    A watch that allows you to see who’s calling your iPhone at a glance, see that a new email popped up, set temperature, monitor heart rate, etc, an LED light, interface to your home security as home theater, automatically unlock your car when you walk up (like some cars do now with “smart keys”), pay for a purchase via iBeacon or NFC, change songs on your iPhone, FULLY control your AppleTV (or even TiVo, etc), adjust your Nest thermostat’s settings, etc, etc, etc.

    Basically just a small, simple interface that connects to ALL your wireless-enabled devices.

    And maybe even check the time. 🙂

    1. If all it did was unlock my front door and my car as I approached, and lock them as I leave it would be worth it. There’s already a company making electronic inserts for front doors on houses that read your “key” as you approach the door, and unlock it. Yes, et’s do away with the 30 keys I now carry.

      1. When I was dept head I had, and lost, an argument with the key control people. They gave us 10 keys each, instead of the 3 I wanted. They insisted that that way if someone lost a key, it minimized the number of doors that needed rekeying. I couldn’t convince them that people didn’t lose “a” key, people lost the whole key ring. This device could be really great in key-control settings. If a device was lost, just silently push out updates to the others and the doors. Problem solved with minimal fuss!

        1. RFID and cardswipe entries already do all this. If someone loses “a” key, they literally lose that one key. That one key can then be suspended or deleted from the permission list, just like canceling a credit card.

          Meanwhile physical master keys can be “printed” just from serial numbers.

      2. Problem I have with that assessment is that it would rely on hundreds or thousands of other companies to immediately jump on the band wagon for it to be anything but an extremely exclusive device… a sort of hobby much less immediately inviting than the Apple TV was, no matter what its full potential may be. So to me this sounds like an area it will be strong in with existing Apple products accepted but will surely have more widespread functionality than that, or perhaps specific functions that can be widely applied and useful with existing technology. Its a tough call that presently I don’t have the answer too but I cant see Apple introducing something that is another relatively low seller upon introduction, for that would seriously invite the wolves to congregate no matter how ludicrously.

        1. Spyintheskyuk, you are thinking too narrowly.

          For devices that don’t have wireless guts, you can have a device (lamp) as small as an iPhone charger plug, an iConnect, in the wall and then the device (lamp) plugs into the iConnect.

        2. Apple will surely have already contacted key suppliers of home automation (excluding Samsung) and electronic devices to line up a slew of “developers” just like they did with Apps.

          Are you suggesting Whirlpool, LG, Nest and other companies would not fight to be the first in their industry to sign on to Tim Cook’s next big Keynote?

          If so, you are, hmmm, divorced from retail reality.

  2. “Rather, Apple is looking to create a device that will allow you to control your music, your temperature, your security, your lighting, your energy use, your entertainment, and potentially much more”

    Psst… it’s called a F’n iPod. We’ve done this. You think their innovation is a wrist strap for iPod nano?

    1. Michael, you are right … for 2009, but we are heading quickly for 2014, where processors & electronics are smaller and more capable, just like the iPod Shuffle did!

  3. If this turns out to be correct, then I could see buying the device. A “smart watch” never sounded interesting to me, but a remote that’s always with me is a different story.


    1. I dont know about that, they will cut the arm off and then carefully form a mold around it, produce a non decaying copy for when the deep freeze is just to far away, add a heat source, cling film and a suedo pulse and will instantly be able to turn your tv on to watch the repeats of Breaking Bad.

    1. Interesting comment. I too seem to remember a interview someone did when Gates’ house was being built in Redmond where every house member carried a badge that each room could sense to adjust stuff to the primary wearer’s preferences. I wonder if they actually implemented that technology, or got tired of it over time and stopped using it?

  4. Absolutely love it!!! Exactly what we all need!

    Simple solution for biometric recognition…thumb scanner, pretty obvious.

    My hope is that I’ll be able to tell Siri on my iWatch to play a song on my iPhone, or my MacBook, or my Apple TV.

    And please be truly waterproof

  5. Interesting idea, but I’m skeptical that parts suppliers in Taiwan would be seeing the complete device at this early stage. Just my guess but I think that Apple is buying prototype parts around the world and assembling them and programming them inside Sir Ive’s windowless lab in Cupertino.

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