“Investment firm Piper Jaffray surveyed 799 U.S. consumers about Apple’s rumored wrist-worn device and concluded that an ‘iWatch’ could have a penetration rate of between 2 and 4 percent among iPhone owners,” Neil Hughes reports for AppleInsider.
“With an estimated user base of 293 million iPhone owners, that would translate to between 5 million and 10 million sales in the first year, analyst Gene Munster said,” Hughes reports. “Munster’s survey asked respondents whether they would buy an iPhone-connected ‘iWatch’ at a price of $350. Among those polled, 12 percent said they would be interested in an Apple wrist watch at that price, while 88 percent said they would not. But Munster noted that U.S. consumers are wealthier than the average international iPhone owner. And many consumers who are interested in a product may not actually buy it, leading him to conservatively push his estimated adoption rate downward.”
Hughes reports, “Munster’s prediction is much lower than analyst Wang Wanil of CIMB Securities Limited, who forecast in August that Apple would ship nearly 65 million ‘iWatch’ units priced at $199 in the device’s first year.”
Read more in the full article here.
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