Analyst: Apple could sell 10 million ‘iWatch’ units in first year

“Investment firm Piper Jaffray surveyed 799 U.S. consumers about Apple’s rumored wrist-worn device and concluded that an ‘iWatch’ could have a penetration rate of between 2 and 4 percent among iPhone owners,” Neil Hughes reports for AppleInsider.

“With an estimated user base of 293 million iPhone owners, that would translate to between 5 million and 10 million sales in the first year, analyst Gene Munster said,” Hughes reports. “Munster’s survey asked respondents whether they would buy an iPhone-connected ‘iWatch’ at a price of $350. Among those polled, 12 percent said they would be interested in an Apple wrist watch at that price, while 88 percent said they would not. But Munster noted that U.S. consumers are wealthier than the average international iPhone owner. And many consumers who are interested in a product may not actually buy it, leading him to conservatively push his estimated adoption rate downward.”

Hughes reports, “Munster’s prediction is much lower than analyst Wang Wanil of CIMB Securities Limited, who forecast in August that Apple would ship nearly 65 million ‘iWatch’ units priced at $199 in the device’s first year.”

Read more in the full article here.

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15 Comments

    1. I expect if/when Apple releases a watch it’ll be so amazing we’ll all want it (want it being much stronger an emotion than “consider it” :-)), but the price will give us all pause.

    2. At $350 it all depends on what it does for me. It would have to be very easy to use. I would want it to read and store all kinds of data for use. It would have to monitor all my vitals.
      and the list goes on…

  1. In a related story, analysts predict that Apple could sell 10 million nuclear powered iSuck vacuums (just like The Jetson’s used) in the first year. Any other meaningless predictions, Piper Jaffrey?

  2. A mythical product in a new category with no known specs or price that is estimates to have 10 million a year sales? Compares to the iPhone that was deemed a dud with low exceptions with a history of high sales. I am starting to believe that drug use is for more expansive in the media.

  3. So many watches I have, give one that’s all in all with features that will work hey I would replace all of them in a minute. Have you seen the samdung crap of phone and all the bad reviews lol.

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