Analyst: Apple could sell 10 million ‘iWatch’ units in first year

“Investment firm Piper Jaffray surveyed 799 U.S. consumers about Apple’s rumored wrist-worn device and concluded that an ‘iWatch’ could have a penetration rate of between 2 and 4 percent among iPhone owners,” Neil Hughes reports for AppleInsider.

“With an estimated user base of 293 million iPhone owners, that would translate to between 5 million and 10 million sales in the first year, analyst Gene Munster said,” Hughes reports. “Munster’s survey asked respondents whether they would buy an iPhone-connected ‘iWatch’ at a price of $350. Among those polled, 12 percent said they would be interested in an Apple wrist watch at that price, while 88 percent said they would not. But Munster noted that U.S. consumers are wealthier than the average international iPhone owner. And many consumers who are interested in a product may not actually buy it, leading him to conservatively push his estimated adoption rate downward.”

Hughes reports, “Munster’s prediction is much lower than analyst Wang Wanil of CIMB Securities Limited, who forecast in August that Apple would ship nearly 65 million ‘iWatch’ units priced at $199 in the device’s first year.”

Read more in the full article here.

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Apple’s ‘iWatch’ to feature flexible display, sources say – October 2, 2013
Apple nabs Nike design director Ben Shaffer to work on wearable devices – September 27, 2013
Fitness gadget makers should be very afraid: Apple’s M7 chip, built into iPhone 5s, paves the way for iWatch – September 13, 2013
Apple’s iWatch cleared for takeoff – September 4, 2013
Apple hires Nike+ FuelBand developer Jay Blahnik – August 19, 2013
Nike: We’re not working on a Nike+ FuelBand app for Android – February 11, 2013
iWatch’s novelty emerges as Apple assembles team of sensor and fitness experts – July 18, 2013
Apple on aggressive hiring spree for smartwatch project, sources say – July 14, 2013


    1. I expect if/when Apple releases a watch it’ll be so amazing we’ll all want it (want it being much stronger an emotion than “consider it” :-)), but the price will give us all pause.

    2. At $350 it all depends on what it does for me. It would have to be very easy to use. I would want it to read and store all kinds of data for use. It would have to monitor all my vitals.
      and the list goes on…

  1. In a related story, analysts predict that Apple could sell 10 million nuclear powered iSuck vacuums (just like The Jetson’s used) in the first year. Any other meaningless predictions, Piper Jaffrey?

  2. A mythical product in a new category with no known specs or price that is estimates to have 10 million a year sales? Compares to the iPhone that was deemed a dud with low exceptions with a history of high sales. I am starting to believe that drug use is for more expansive in the media.

  3. So many watches I have, give one that’s all in all with features that will work hey I would replace all of them in a minute. Have you seen the samdung crap of phone and all the bad reviews lol.

  4. Meh. Not interested at any price, let alone $350!
    I can think of several ways I could make use of that; a Retina iPad Mini, for example, or a nice big net-connected RAID drive, along with Backblaze storage.
    I have a lovely Seiko, that keeps excellent time, is astoundingly easy to read, and doesn’t require batteries, because it’s got an automatic mechanical movement. It does precisely what I require a watch to do; tell me the time clearly and unambiguously, and nothing more. It also cost me roughly the same as an iWatch, if it’s real, would cost; £350, and I’ll bet anything it’ll still be working in another fifty years, like the Yema Rallygraf I bought around 1972/3, which, after a service, I’m still wearing as my work watch.

  5. ‘iWatch’ all the pundits and analysts predict and prognosticate on a nonexistent product and am amused and entertained. Way to go Apple!!! Free entertainment!!! 🙂

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