Why businesses are embracing Apple’s iOS 7

“Every now and again, somebody tries to tell Erik Frieberg the same story they told him six years ago—that the iPhone is made for play, and that the iOS operating system isn’t really built for business and enterprise use. Frieberg’s eyes tell him differently,” Joel Mathis reports for Macworld. “‘People talk about iPhones being consumer devices, not enterprise,’ said Frieberg, vice president of product marketing and end-user computing at VMware. ‘But every meeting I walk into, nine out of ten phones are iPhones. They’re clearly the tool of choice by far for organizations.'”

“If iOS originally snuck in the boardroom’s back door and adapted, then iOS 7 strolled confidently in the front door, jammed with new features to help businesses protect their data, encourage intraoffice collaboration, and communicate with customers,” Mathis reports. “‘Certainly, on the enterprise front, this was one of the largest leaps forward from an operating system perspective,’ said Wayne P. DeCesaris, senior vice president for managed solutions at Tangoe, which manages computing and communications networks for major companies, including PricewaterhouseCoopers, eBay, and Clear Channel.”

Read more in the full article here.


  1. There seems to be a shortage in sense at Apple HQ lately. What good is a mobile OS that purports to supplant the Mac (or PC if you prefer) at the workplace that is limited by the non existence of a file system that you can use to manipulate, view and attach files to e-mails? I use my iPad on a regular basis but find that it is irritating at times that I have to resort to my Mac when I need to attach large files to the e-mails that I write because iOS isn’t built to accommodate searching for files within a hierarchical system. iCloud offers a partial solution but documents created in iWork are hardly compatible with MS Office and vice-versa, although I do like the option of converting Pages documents on the fly to Word documents when enclosing a document in an e-mail attachment.

    And another thing. iOS 7. It’s a horrific mess of thin fonts, unreadable text, cryptic symbols and colors that bleed into the background. Give me some hyper realistic icons please and let me get on with my work. If iOS 7 with its teenage angst colors and childlike fonts do not already reinforce the notion that the iPad is a toy, then Apple is doing all it can to make it seem like one.

    1. Wow couldn’t disagree more. iOS 6 looks dated and heavy while iOS 7 is light and gets out of the way. I think you’ll find that enterprise and personal adoption of iOS 7 and the latest hardware is absolutely off the charts. Good luck wringing your hands over the “cartoon” interface while everyone else moves on.

      1. The primary purpose of an OS is to address issues relating to usability, understanding at a glance the function related to a symbol, good color contrast and obviousness.

        I’ll start with obviousness. Obviousness means knowing what to do when confronted with the OS for the first time. This of course is related to ease of use which is a mantra uttered by Steve Jobs and I agree with him.

        When you have overly thin fonts, cryptic symbols that are thin lines, you are doing nothing to promote the notion of ease of use because the user has to first search out the symbol, reflect on its meaning and then invoke it. The way symbols are laid out in iOS 7 are an antithesis to ease of use.

        Secondly colors of fonts should have high contrast with their background so that they are readable and legible at a glance. Having yellow fonts on a white background does what exactly to promote the idea of readability?

        I’m sorry but your views seems to be consistent with the idea of fanboism rather than looking at the deeper meaning of icons and the meaning of ease of use.

          1. I agree. iOS 7 is a messed up piece of junk that requires too many workarounds to remove its quirks. It’s not usable from the get go, which is a strange quirk to have for a supposedly perfect Apple product.

          2. Here here. Glad I stayed with iOS 6 and was able to upgrade to 6.13 on my brand new iPhone 5 (killer $$ deal on last years model) before Apple pulled the plug on phoning home for permission to update to 6.x. Jerks..
            I’ve played with 7 on my old iPhone 4, it looks totally horrible and I agree with everyone who bashes it. At least there is consistency among the bashing, everyone hates the same things about it ! That means something is wrong and it better be bettered in 7.1 !
            Skins would go a long way to save us from the horrendous UI design and colors.

        1. Everything you said is wrong of course. Especially the thin font whine. Posting under two names doesn’t help either.
          General>accessibility>Bold Font
          Wow…so hard.

          1. The different name is to avoid MDN deleting posts that are not let us say 100% behind Apple. Don’t blame me, blame MDN’s censorious policy of no free debate.

            I have enabled bolder fonts, etc, from the first day. It’s just a gimmick. I didn’t have to enable or disable anything under iOS 6 to make it usable, so why do I have to do this to make iOS 7 usable. Nonsense.

            Besides if I enable bolder fonts, the fonts on the Notes, Reminders, Phone, SMS all become too thick for my liking. Why not design a usable font in the first place instead of fooling around with too thin fonts.

          2. “Everything you said is wrong” is a poor way to defend the purely stylistic changes in iOS7 that absolutely DO NOT have universal praise amongst even the most ardent Apple users.

            You, “Darwin”, are wrong here. Apple allowed no ability to revert to iOS6 from iOS7, so we’ll never know how many people actually prefer the intuitive appearance of the classic iOS icons, fonts, borders, etc.

    2. “workplace that is limited by the non existence of a file system that you can use to manipulate, view and attach files to e-mails”

      Get this through your trained by windows IT doofus head: I DON’T WANT TO DO THAT. I want to do what I have to do. After a while you learn, “the Apple way” takes care of all that, and you don’t have to worry about it. Then you do what you have to do. 🙂

      It isn’t that hard to realize the value of what I just said.

      1. There’s absolutely no value in what you said simply because you haven’t addressed the issue of file accessibility but have trotted out the convenient excuse of doing it the ‘Windows way’. Then tell me how do you propose to attach files in an e-mail to send to your boss when you’re out in the field using an iPad and have a report to send out.

        1. Jesus! Do you even know how to use iOS?

          Do your report in Pages
          GO to the spanner icon
          Go to the SHARE icon
          Send your report.

          Same procedure applies in “Notes”….for example.

          In web based version of Pages you can also edit WORD docs.

        2. there is an “app” for that! 🙂

          I have over 400 files on the iPad: I create, edit and send then back and forth all the time.
          (there is a distinction between “iWork” files and “office” files. iWork files are no trouble. Trouble starts when someone receives incompatible older office files because they have a 5 or 10 year old version of “excel” for example or they don’t have “Powerpoint” or “Access” on their machine. )

          there is a tremendous cost to think the way you still think……
          I’m trying to tell you………

      2. BS ! It isn’t hard to realize you don’t get productivity !
        iOS is in desperate need of a “common area” file system that apps can save files to and open/read from. This could easily be implemented in a way that satisfies me and everyone who wants this, yet affects you in NO WAY.
        “Open In” is a 1/2 assed way to address this failing.
        Its retarded that I need to store 2 copies of a file if I want 2 different apps use it!
        This is something I’ve been harping on with iOS since day 1.

      1. One of the points I left out in my argument for Apple to promote usage of iPads in the enterprise is to expand iCloud to include file management. Why? Because iCloud comes as default when you buy an iPad and so would be the easiest to integrate your workflow with. I currently use Dropbox to manage my offsite/offline files but you’re sending a web link to the file rather than the file itself. That is seen as taboo in some management circles that insist on receiving the file rather than a web-link to the file. If there was a convenient way to manage files on iCloud, a separate file system carved into iCloud, I would be well content.

    3. I agree completely about iOS 7. The washed out icons, spindly fonts, buttons without proper outlines etc. are hard on old eyes. The bold setting helps some. iOS 6 was a lot better in that respect.

    4. I agree with your first paragraph. For business email being able to attach a document to a reply email is key and iOS can’t do this. You have to start a new email from within the app the document resides such as Docs to Go, Pages or Numbers. If you have to send multiple documents you will create multiple emails. Difficulty is compounded if this is to many recipients.

      Your second paragraph sounds like you are trolling. I wasn’t too sure about 7 at first but like it much more now than 6. Anytime something changes there will be those that don’t like it. As the saying goes you can’t please all the people all the time. My suggestion for you is look at the other OS’s out there and see how much simpler iOS is. It is definitely not an in your face OS.

      1. Ah yes, the spurious troll argument whenever someone states a position that is opposite to yours. How convenient to ignore the arguments put forward about the backwardness of IOS 7 design underpinnings as compared to iOS 6.

        iOS 6 got out of your way and allowed you to do your work because you never had to think about it. iOS 7 reduces productivity because it eliminates familiarity and replaces familiarity with faddish flat icons, too small fonts, unreadable text and similar gewgaws that do nothing to promote the essence and beauty of an OS.

        You must like stark functional bare bones designs over works of art. Brutish bare lines over Michelangelo’s David.

        1. I said your second paragraph sounds like you are trolling not that you are trolling. I have now been using iOS 7 for so long I have forgotten what 6 was like.

          Do I like everything about 7? No.
          Did I like everything about 6? No.
          Does iOS 7 reduce MY productivity? No.

          Where in iOS 7 is there yellow text with white background? Serious question. I don’t recall seeing this.

          I also urge you to check out the latest offerings from Android, Window Mobile, Blackberry to see how much iOS 7 is not in the way.

          1. Go to the Notes app. If you have an extensive collection of notes carried over from iOS 6 like I do, you will see yellow text all over the place. If you don’t, create a new note, type in some random numbers that look like phone numbers and e-mail addresses. You’ll see yellow text galore. Unreadable against the background white of course, but that’s ‘progress’ for you.

            1. “Unreadable”? Come on – you are being way over-dramatic.

              First of all it’s not yellow. It more like a dirty orange. Definitely not yellow. And it is very readable against the white background.

    5. Apple has never said it supplants a Mac or PC at the workplace.
      Change the font to bold everywhere and change the font size if you have a hard timer using it. It’s not complicated. Nobody has the notion the iPad is a toy. iOS 7 colors vary as do all other mobile os colors.
      Really just a silly post in so many ways.

      1. If cars are not trucks, then why buy a car when you need a truck. Naturally if a car moves up in scale to supplant a truck in most use cases, then enterprise would welcome it with open arms. Enterprise is not going to buy a truck and car for its users as that would make little financial sense. So an iPad has to grow to be a bigger car so it can take on the role of a mini truck. Simple logic, and one that escapes you for sure.

  2. I’ve pondered, unsuccessfully, on what better icons might be. You asked for hyper-realistic, but I can’t fathom what even fairly realistic would mean for things like a web browser or the App Store. But then I look at mail, phone, messages, voice memos, etc. and think, “You know, those are pretty minimal but they’re clear.” Maps and contacts too (although my eye passes quickly over contacts not realizing that’s what it’s seeing). So I guess I don’t agree that they need to be hyper-realistic, rather “hyper-informative” So far, in iOS 7, I think they are informative.

  3. Conversely, iOS 6 icons now look fat, and that fade to desaturated tertiary colours looks like rain.

    To me.

    That’s the point.

    You don’t like them. Ok. Move on.

  4. Change is hard, but those who don’t change die. Tech is littered with companies that stuck to their operating systems too long. Look at Palm, Microsoft, and Blackberry to name a few. Apple won’t make the same mistake. And yes, I found ios 7 difficult at first but now Iove it.

    1. Your statement that change is inevitable and in every case is good makes no sense.

      Vista was a change from XP yet got excoriated. Same with Windows 8 which is a change from Windows 7. People actually hate Windows 8. BBOS10 is a change from the previous BBOS6 operating system yet no one is rushing to buy BlackBerries.

      Not all change is good. In iOS 7’s case, that change was very bad because it incorporates very bad design decisions that downgraded usablility as compared to the usability and perfection of iOS 6.

      Sorry to burst your bubble.

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