“Amazon.com Inc. is taking steps toward releasing a video-streaming device in time for the holiday selling season, according to people briefed on the company’s plans,” Greg Bensinger reports for The Wall Street Journal.
“The set-top box, which would pit the online retailer against a host of established rivals, is a small device that resembles a Roku Inc. player and is similarly styled as a platform to run apps and content from a variety of sources, these people said,” Bensinger reports. “It would also serve as a delivery vehicle for Amazon’s existing streaming video service—available as part of its Prime membership—which competes with Netflix Inc. and has been expanding lately.”
Bensinger reports, “In recent weeks, Amazon has approached a variety of media app developers, as well as cable television providers, seeking partnerships for the rollout of the set-top box, these people said. The Seattle-based retail giant has given some a deadline of mid-October to submit apps that could work with the device, the people said… The company may offer a separate remote control for the set-top box, though it is likely to also be controlled through apps on smartphones and tablets, similar to the Apple TV set-top box, the people said.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
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