Apple destroys smartphone sales record: First weekend iPhone sales top nine million units

Apple today announced it has sold a record-breaking nine million new iPhone 5s and iPhone 5c models, just three days after the launch of the new iPhones on September 20. In addition, more than 200 million iOS devices are now running the completely redesigned iOS 7, making it the fastest software upgrade in history.

Both iPhone 5s and iPhone 5c are available in the US, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK. Demand for iPhone 5s has exceeded the initial supply, and many online orders are scheduled to be shipped in the coming weeks.

MacDailyNews Note: The previous all-time 3-day smartphone sales record was “over 5 million” set in September 2012 by Apple’s iPhone 5.

“This is our best iPhone launch yet―more than nine million new iPhones sold―a new record for first weekend sales,” said Tim Cook, Apple’s CEO, in a statement. “The demand for the new iPhones has been incredible, and while we’ve sold out of our initial supply of iPhone 5s, stores continue to receive new iPhone shipments regularly. We appreciate everyone’s patience and are working hard to build enough new iPhones for everyone.”

Apple's all-new iPhone 5s
Apple’s all-new iPhone 5s in SIlver, Gold, and “Graphite”

 
iPhone 5s redefines the best smartphone experience in the world with amazing new features all packed into a remarkable thin and light design, including the Apple-designed A7 64-bit chip, all-new 8 megapixel iSight camera with True Tone flash and introducing Touch ID, an innovative way to simply and securely unlock your phone with just the touch of a finger. iPhone 5c features an all-new design, packed with features users know and love like the beautiful 4-inch Retina display, blazing fast performance of the A6 chip, and the 8 megapixel iSight camera—all while delivering great battery life.¹ iPhone 5s and iPhone 5c both offer more LTE bands² than any other smartphone in the world and include all-new FaceTime HD cameras.

Apple's new iPhone 5c
Apple’s new iPhone 5c

 
iPhone 5s and iPhone 5c feature iOS 7, the most significant iOS update since the original iPhone, featuring a stunning new user interface, completely redesigned with an elegant color palette, distinct, functional layers and subtle motion that make it feel more alive. iOS 7 has hundreds of great new features, including Control Center, Notification Center, improved Multitasking, AirDrop, enhanced Photos, Safari, Siri and introduces iTunes Radio, a free Internet radio service based on the music you listen to on iTunes.³ Over 11 million unique listeners have already tuned in to iTunes Radio since launch with the most listened to song being “Hold On, We’re Going Home” by Drake.

Every customer who buys an iPhone 5s or iPhone 5c at an Apple retail store will be offered free Personal Setup service, helping them customize their iPhone by setting up email, showing them new apps from the App Store and more, so they’ll be up and running with their new iPhone before they leave the store. Customers can learn more about iOS 7 and their new device through new free workshops at all Apple retail stores worldwide. In the US, the new iPhones are available through AT&T, Sprint, T-Mobile, Verizon Wireless, select Best Buy, RadioShack, Target and Walmart stores and Apple Authorized Resellers.

iPhone 5s comes in gold, silver or space gray, and is available in the US for a suggested retail price of $199 (US) for the 16GB model and $299 (US) for the 32GB model and $399 (US) for the 64GB model.⁴ iPhone 5c comes in blue, green, pink, yellow and white and is available in the US for a suggested retail price of $99 (US) for the 16GB model and $199 (US) for the 32GB model.⁴ iPhone 5s cases are available in beige, black, blue, brown, yellow and (RED) for a suggested retail price of $39 (US) through the Apple Online Store, Apple’s retail stores and select Authorized Apple Resellers. iPhone 5c cases are available in blue, green, pink, yellow, black and white for a suggested retail price of $29 (US) through the Apple Online Store, Apple’s retail stores and select Authorized Apple Resellers. iPhone 4s is also available for free (US) with a two-year contract.⁴

¹ Battery life depends on device settings, usage and other factors. Actual results vary.
² LTE is available through select carriers. Network speeds are dependent on carrier networks, check with your carrier for details.
³ iTunes Radio is available with iOS 7 in the US.
⁴ For qualified customers.

Source: Apple Inc.

MacDailyNews Take: Bloodbath.

iPhone is off to a great start — we hope to sell our one-millionth iPhone by the end of its first full quarter of sales. – Apple CEO Steve Jobs, July 25, 2007

Related articles:
Apple: iPhone 5 sales exceed five million units in first weekend; demand exceeded initial supply – September 24, 2012
iPhone 4S destroys sales record; over 4 million units sold in first weekend – October 17, 2011
iPhone 4 sales top 1.7 million in first 3 days; Steve Jobs apologizes for not having enough supply – June 28, 2010
Apple CEO Steve Jobs back on the job: Over 1 million iPhone 3G S units sold in first three days – June 22, 2009
Apple sells one million iPhone 3G units in first weekend – July 14, 2008

114 Comments

  1. It was a pleasure watching JIm Cramer this morning on CNBC backpedal about Apple. ‘How could the analysts be so wrong? We should have listened to the critics like Pogue’.
    Of course the ‘critics’ speak AFTER the phones are released. Analysts spout off about all the rumors and innuendo to manipulate the price for their own greedy gains. The world has spoken and hopefully the analysts will cower, lick their wounds, and become irrelevant. (Oh yeah, and wait until the China Mobile announcement….)

    1. Probably in the corner of their parents basement repeating the phrase as spittle drips from the corner of their mouth “this is not happening, this is not happening, this is not happening” !!!

  2. Unfortunately, the stock will not reflect the news. It will rise, but it will stay beaten down because they pissed off wall street.

    Case in point, Wall street’s current darling, Pandora, was just reiterated at buy at Goldman Sachs last week. Pandora, after losing money, finally sqeaked out a tiny profit last quarter. More importantly, they are trading more than 30 times revenue, yet Apple, who just entered Pandora’s primary business as a side project, is still trading below the S&P average P/E ration.

    It’s pathetic gross manipulation, and if more people bought apple, the stock would skyrocket.

  3. Mission Control – We have liftoff. Engines running smoothly and delivering enormous power. ALL systems are go. Demand is off the charts. Nine Million sold on first weekend. SOLD OUT! Means there’s more demand than supply, even though Apple’s supply capability exceeds that of all other companies on the planet. Fed Ex running flat out. Tim Cook is a genius at supplying BIG demand.

    We are heading into the Christmas Season, and we already know what the number one Christmas Gift will be.

    New OS7 is spectacular success. Runs on all iPhones. It is FREE. Some fools don’t recognize innovation even if it slams their fannies into hamburger.

    How many models of the Samsung phones have been introduced and since withdrawn? And are no longer supported? This sort of treatment destroys customer support.

    Will Apple go hypersonic? The short sellers get to try to sleep on that tonight. 700 by Christmas? All systems are go!

    Mission Control – Now approaching second stage ignition. Vibrations are from intense demand. Go Apple!

    Imagine how cool this would be if the United States Patent Courts were worth a damn. Maybe innovation is when a South Korean steals an American Patent. This will only make sense to a P.C. user, and stupid TV commentators.

  4. Well, then. Maybe “we” were wrong about Apple trying to generate demand by not having pre-orders for the 5s.

    Can wait to read all the negative spin by pundits to cover up their epic fail.

    I would still like to know how many 5s were actually shipped and available at time of launch.

  5. I guess the (nice) problem Apple has is to work out how many iPhones they have to produce and ship worldwide to avoid the critics slamming them for not being able to meet the demand.
    To have sold 9m – means they had already doubled the last pre-announcement build numbers.
    So for iPhone 6 they are presumeably going to have to some how produce 15+ million phones in complete secrecy before announcing the release date.

    Well that’s easy then.

    1. Now you know what all the robotic manufacturing is all about.

      Robots can keep their non-existent mouths shut. Don’t steal pre-released product and upload photos onto the web.

      Which reminds me, why aren’t there any “pre-release” photos of the new “Made in America” MacPro? Not even a hint besides Apple’s intro. Hmmmm.

      Funny that.

      1. No leaks in the good ol’ USA. Except for Apple themselves, who scored a coup by leaking the new Mac Pro themselves at WWDC. A new day is coming, in which rodents, parasites, and sneak thieves will find themselves in need of new employment. It can’t come too soon for anyone with pretensions to a civilised and fair field of competition.

  6. I’m Apple all the way, but apart from them having another great product, could this new “swap your phone, after a year” deal, by the phone companies have helped & if so, how many of the new buyers this weekend, will contribute to another stella performance, this time next year, when they can upgrade again? I seem to think that next time might be bigger, as a lot of people are still locked in to that 2yr contract.

  7. Damn, I said they were going to sell 10 Million this time around.

    Now where was my math wrong…carry the 1…hmmm…

    Wait, I was way better than every analyst, maybe I have a new career?

  8. It will be interesting to see what the trade-in figures are at AT&T, Verizon et al… We know, from previous surveys, that Apple attracts a continual stream of converts from other smartphones. Apple’s share of the US smartphone market has been rising, and it seems that this trend will continue. Apple’s market share in Europe has been hampered by pricing issues, both perceived and real, and perhaps by the typical US corporate problem of failing to understand, or even pay much attention to, foreign markets. This is changing at Apple, and the inking of new distribution deals in China and Japan will help (though Apple already has a huge market share in Japan).

    There is no excuse for Apple’s relatively poor performance in Europe, but I suspect that will not change until/unless Apple hire some Europeans into senior US marketing roles.

    1. Maybe, with your vast amount of knowledge of the European Market, you should give Tim a ring and offer to work for $1 a year plus a certain percentage (to be worked out later) of the net on increased sales. You could even break it down as to the purchasing demographics of the various countries and the reduced buying power of some of the people because of austerity programmes being implemented.

      To pontificate, without a solution makes you as valid as most of the piss-poor pundits that prophesy doom and gloom for Apple after each and every product announcement.

      BTW: I was using a Mac when Apple was doomed. since 1984. Still in business. All because of continually poor business planning and not being in touch with the local markets – worldwide.

      Are you aware that there is a greater Mac installed base per capita in Europe than there is in the US?

      Go figure.

  9. F@ck you apple!

    you made me look bad, I had doom predictions but you threw egg in my face!

    Next time I’ll MAKE SURE you fail ESTIMATES!
    I estimate apple will sell 30 million phones next launch! (ha when thye fail to make that the stock will tank and reward my short selling pals!)

    also Apple must make 200 billion for Christmas sales (4 times normal! ha!) or else it’s an EPIC FAIL and Apple is doomed.

    as of now FIRE TIM COOK, he’s so incompetent that he couldn’t prepare for the possibility of 9 million sales so he’s out of stock! and people dare to call him supply chain genius! Short Aapl NOW!

  10. Yeah, Apple!! Slammin!

    Way to get those gold iPhones out quickly! I may not have had it day one but they were quick to get me one and even quicker to exchange. So happy!! The gold is truly amazing!!

  11. Seriously, amazing. This is an unheard of number that I think benefitted strongly from a launch in China. I’m so sick of the pundits, what does Apple need to do to shut them up?? Go out of business? Lol… So proud to be an Apple Fanboy today!!! Nothing but the best from these guys, Steve cultivated a legacy and I have faith on every single person at Apple!

  12. What happened? Didn’t The Street have higher expectations about the first weekend sales than the actual results so the stock should be crashing instead of going up? Interesting. I guess The Street screwed up there, eh?! Well, I’m sure The Street will come up with something else so they can make the stock collapse so day-traders can buy low and sell high when they spin some story to make that happen.

  13. I just had an awful buying experience at the Dallas Northpark Apple store. I stood in line for 2 hours this afternoon/evening just to get (1) into the store, and (2) to the head of the line where I was able to place my iPhone order with the fellow who was proctoring the line at its head. If that where the problem, I’d be ok with it. But that’s only the beginning. My phone arrived from “the back of the store” after only 5 minutes of waiting … but, was I expeditiously paired up with a “genius” to complete the upgrade/set-up process? NO.

    Rather, we just stood there … WAITING. The guy proctoring the line took orders from others in line, and their phones arrived after only a few minutes, too, but then he just held onto them while we all just stood there … WAITING. A full 50 minutes passed while not a single iPhone 5s or 5c was sold to those who were standing in that line, WAITING. The fellow ahead of me had placed his order, his phone had swiftly arrived, and he was immediately paired up with a “genius” to process his order and was out of there in just 15 minutes. But, then, there seemed to be a SNAFU in the process because there was NO “genius” available to process my setup and sale … nor the set up and sales of any of those behind me in line. What about the “genius” that helped the guy ahead of me? Did he come back over and get another customer from the line? NO … that “genius” was called off to sell a MacBook Pro! Instead, I and everybody else in that line just stood there — WAITING — for another 35 minutes.

    50 minutes after my iPhone arrived from the back of the store, when I had just about had enough of the waiting game and was about to leave, counting the nearly 3 hours as wasted time that I’d never get back, FINALLY a blue-shirted “genius” slouched out from the back of the store and over to take my phone and begin the upgrade/set-up process.

    And what was the stated reason why I just stood there at the head of that line while the guy proctoring it and taking orders stood there and did nothing? As it turns out, the Northpark store in Dallas only had 3 “geniuses” tasked with selling iPhones … and NONE were available — NONE — for 50 minutes. They were either helping other customers who had purchased online and had come in to pick up their phones, or they were helping people buy Macbook Pros and iPads, or — as was the case with about half of the blue-shirted “geniuses” — they were just standing around, chatting with each other and wandering the store looking for something to do … all the while, IGNORING us. It was infuriating.

    SO … WARNING … if you go to the Dallas Northpark Apple Store to purchase an iPhone 5, expect for your wait to be HOURS … even after you get to the front of the line and are expecting to complete your purchase. It was pathetic.

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