iPhone mania: Tim Cook makes surprise visit to Apple Store (with video)

Apple CEO Tim Cook made a surprise appearance at the new Apple Store in Palo Alto, California.

As some 200 or more people waited in line to buy new iPhones, Cook is said to have spoken with people in line and shook their hands.

Palo Alto is roughly a 15-25 minute drive from Apple’s headquarters in Cupertino.

Direct link to video here.


  1. I was there. Got a pic on my iPhone 5 at exactly 7:34. Wish I could post it. He was all smiles and shaking hands. I think he went over to Stanford store after that. It is only about a mile from the University store in Palo Alto.

    1. I saw Steve Jobs at the grand opening of the original Apple Store in Palo Alto (got a free T-shirt, too). He was just standing there chatting with people like a regular guy.

      That was pre-iPhone, though, so no photo! 😔

  2. We were at the Stanford store at about 8:15 or so. Phil Shiller was there already with another senior executive who’s name escapes me and then in comes Tim Cook. It was a very exciting morning. Apple handled the first day very well. The lines were moving quickly.

    1. That is cool. I obvious don’t know them but I’m sure them seeing the love and dedication people still have for apple and the products they all helped make gives them great satisfaction which in my eyes, they totally deserve.
      When they said this was the best iPhone they ever made at the keynote, they were absolutely right. I said earlier that it’s obvious any (most any) company would always make a more superior product then their last. But as great as my iPhone 5 was, to me they have over exceeded my expectations with the 5s combined with the new OS.
      And I’m one of the guys would of liked a slightly larger iPhone screen. But This phone has satisfied every need I wanted or thought I wanted.
      I know it’s the new OS, but the screen seems bigger to me. It’s def more vibrant. Again I know that is from ios7 and it’s color scheme . So I’m glad they care enough and got to see (as if they didn’t know) how much they’re hard work has paid off and despite what the “media” says, they haven’t lost us.

  3. Time to shine guys – this is exactly what Apple does best :

    – fastest smart phone in the world
    – first smartphone ever with ingerprint recognition
    – world class award winning design
    – ios7 – a slick and lovely interface

    Looks like this is one hell of a success – best time ever since Steve died and grants to all the apple guys!!

  4. This is a good video (despite the Flash crap) for watching Tim Cook’s personality. He’s an introvert. He’s a ‘producer’, not a ‘relational’.

    Steve Jobs was unusual in that he was a crossover of introvert and extravert and a crossover of producer and relational. That combination doesn’t impart wisdom, as he certainly knew. But it does make for excellent leaders.

    So what about Tim Cook? His quieter personality means that the HYPER relational people Do Not Like Him. That’s something of a law of personalities. That he is a producer ALSO means the relational people Do Not Like Him. This all the Apple Bear bullshit about firing him, ad nauseam. The relational people, as per usual, are too lazy and stoic to bother getting to know or understand him. That’s part of the sort of ‘law’ I noted above. And that makes people with his personality a bit nervous, seeing as the ‘relational’ people are a gang of raving jackals when they don’t like some one.

    But does that impede Tim Cook’s ability to lead? Only if he has to answer to Marketing-As-Management types. I’m going to bet that Phil Schiller is a bit on edge with Tim Cook for reasons explained above. The danger with an introverted producer is running the hell away from the relational people, which is clearly a rational instinct. But, a wise leader welcomes in the best of the potential jackals, even seeks them out, because they offer incredible skill that the introverted producer does not have. If a leader can set up high quality communication with his relational staff, the party gets going in a great way. Diversity rulz. Diversity makes the system work, instead of stagnating or dying.

    That’s Tim Cook’s personal challenge, from my distant and tiny perspective. Everything shows me that he is doing it well. Not perfectly, because he does not have those extraordinary crossover skills. But he does have the wisdom to keep Marketing Mavens (Phil Schiller) and other competent relational folks around him. That makes it work.

    1. What’s a “relational”? It seems as though you’re using it as a noun, in the same way one might use “producer”, but I can’t equate the term with any with which I’m familiar. I know about relational databases, but not about relational people. Please elucidate.

      1. Hmm. How much should I lecture on this subject? I’m no expert on psychology.

        I learned the Producer / Relational personality system from Dr. Tony Alessandra.


        He calls his system of personality analysis ‘The Platinum Rule’ in an effort to help people understand how various personalities interact with each other and how human diversity can be applied to working business systems. I met him and attended a day long class with him while I was working at Kodak. It was possibly the most sane day I spent at the company, which was busily destroying itself at the time.

        Tony’s ‘Platinum Rule’ system has evolved with time. Originally he portrayed his personality system as a 2 dimensional circle with three major business skills around the circumference of the circle. On one side of the circle were the Producer personalities, they being the inventors and work driven people, commonly fitting into the Type A personality concept. At the opposite end were the Relational personalities. They fit fairly well into the Tybe B personality concept. In between these two, along the circumference, is the Leader personality. The Leader has varying levels of characteristics and skills of both opposing Producer and Relational personalities. The Leader is able to communicate with BOTH opposing personality groups.

        The ideal personality goal is to get closer into the center of the circle. It is very much like Carl Jung’s concept of balancing one’s personality between opposing factors. This concept is beautifully portrayed in the Meyers-Briggs personality system whereby 8 personality characteristics are measured in order to box a person into a matrix of characteristics. The result numbers from the analysis can be used to understand the ability of a person to cross over opposing characteristic barriers and balance their personalities, become more understanding of personality diversity and capable of flexibility in dealing with varying personalities.


        For me, Tony’s revelation of the nature of opposition between the Producer and Relational personalities allowed me to make sense of why I found working with marketing people all day long extremely difficult if not dangerous. I worked with them because I’m an information research and knowledge expert. I ended up being the hub of computer/digital imaging for Digital Imaging group’s tech support. I enjoyed that aspect of the work immensely! But dealing with the marketing folks was often a mine field. Fundamentally, our personalities clashed and did not comprehend one another. My personalities’ response is frustration and resignation to struggle onward. However, there is a faction within the relational personality group that goes all out to undermine and destroy people with the producer personality. They literally hate them and do their utmost to destroy them. Thus the Marketing-As-Management syndrome is businesses foolish enough to put marketing people into leadership roles. People in these position ruin the productive side of the company and drive the company off a cliff. If a company can no longer invent, it no longer has a purpose. Merely selling stuff does not constitute a healthy, surviving company. That’s exactly what happened to Kodak. They were driven off one hell of a cliff into profound bankruptcy. I got to watch first hand. From Tony Alessandra’s concepts, I knew exactly what was going on and why within Kodak. It literally drove me crazy with stress. Not a good thing. I have to thank him for helping me at least understand such situations.

    2. Some weird offshoot from Myers-Briggs personality typing?

      By the way, Phil is not a relationship guy. You only need to spend a few minutes with him in a business setting to know that.

      1. I wrote a small diatribe in another thread about the personality system of Dr. Tony Allesandra applied to business systems.


        It does overlap with Myers-Briggs / Carl Jung fairly well. Tony’s concept is called ‘The Platinum Rule’. What I’m chattering on about is an early rendition of his system, mixed in with Jungian stuff, used to understand three main personality types that work within business systems: The Producer, the Relater, and the Leader. I’ll leave it as that in this thread. Dig around here for my more detailed bletherfest on the subject.

        I highly recommend digging into Tony’s concepts. He’s had to tone down the dire nature of conflicts between Producer and Relater personalities as it can scare the Scheiße our of some people and seriously piss off others. But darned if it isn’t incredibly useful and right on point. He nailed the single worst problems in business systems today, what I call ‘Marketing-As-Management’. Beware.

  5. I am sorry. I would have loved to see him park at the front door and greet customers as they walked in, and walk the line shaking everyone’s hand. Film his focus on others.

    The videographer captured some less than appealing footage. I just couldn’t tell what the point of what we were seeing, twice.

    Cook needs a PR photographer to produce this surf and release it proper.

    I trust that this was a great moment for everyone. “This is great.” Of course it is; no need to put that on film.

  6. Ahhhhh… that explains AAPL taking another nosedive today. Please, please, please keep this guy out of public view. He serves only to remind investors of what’s wrong with this once-great company. Yeah, I said it in the very midst of all the celebration over the next update of the iPhone. No matter how wonderful it is, it won’t help AAPL. Only one thing will.

    1. It just really grates on you that:
      a) No one else agrees with you
      b) You can’t do anything about your singular focus
      c) Your parents never said “Good job!” to you in your formative years.

      1. Jim… the facts are that the number of people who agree with me is greater than its ever been. And growing. My singular focus is because nothing else matters as long as TC is CEO. That’s the reality. And, my parents bragged on me all the time. All the time, Jim, so that hateful remark is plain stupid.

        1. “the facts are that the number of people who agree with me is greater than its ever been. And growing.”

          Reality check:

          You can tell the number of people who agree with you by seeing your comment ratings. You consistently receive “poor” and “very poor” ratings. Your statement shows you don’t comprehend that the majority of MDN viewers think very poorly of you and your viewpoints.

          Perhaps you wouldn’t be such a confident, errant douche bag if your parents had higher standards when you were younger. They made a 1 to 2 star kid out of you, which is nothing to brag about.

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