Apple yesterday unveiled a new A6-powered, hard-coated polycarbonate iPhone 5c that comes in five colors: green, blue, yellow, pink, and white. Apple also unveiled the new iPhone 5s, an Apple A7-powered aluminum smartphone – the world’s first 64-bit smartphone! – that features a Touch ID fingerprint identity sensor and comes in five colors: Silver, Gold, or Space Gray.
Wait, what?! “Space Gray?” Gack!
No way in hell that would have ever made it past Steven P. Jobs. No way.
“Space Gray?” What is this, 1969?
Obviously, that iPhone 5s color choice should be called “Graphite.” I firmly believe it would have, had Steve still been here to edit out stupid suggestions before they escaped One Infinite Loop.
But, Tim let it go out as “Space Gray.” Yeesh.
This could be a tiny crack in the armor; a sign of not-so-good things to come. Following those atrocious, quickly-knifed Mac ads last year, it shows how Apple is still in desperate need of a final editor; a taste arbiter. I want to know, did Jony Ive really sign off on “Space Gray?” Or is this something Phil Schiller concocted all by himself?
Well, if this is the worst thing Cook does, it’ll be a very good thing, but in this case I just wish he’d ignored Jobs’ advice and asked himself this one time at least, “What would Steve do?” before he signed off on “Space Gray.” Because Steve would have torn whoever came to him with “Space Gray” an entirely new orifice.
When people ask me what’s the color my new iPhone 5s called, I’m going to tell them “Graphite.”
SteveJack is a long-time Macintosh user, former web designer, multimedia producer and a regular contributor to the MacDailyNews Opinion section.
They could have called it brindle-shit brown but Microsoft has a patent on that colour.
Space is black, not gray.
And ‘space black’ sounds a lot cooler.
Prefer graphite or tungsten, but if the phone looks good and works well, so what.
They had Bondi Blue under Jobs so why not Space Gray? I have no problem with the name or the color.
At some point the question should migrate to, instead of “What would Steve do?,” employees should ask, “What would Apple do?”
There is nothing wrong with Space Gray. The interesting thing is, it’s a different name. The “Other Guys” would have called it Graphite or some other common name. But it’s Apple and they went for Space Gray…
Love it or leave it. But if you want Apple to be Apple, you have to let them do these things, try not to take it personally.
Splendid Grey – Hows them Apples?
Also, it’s good they did this. Anodized black wasn’t working out too well, whereas I have high hopes for Space Grey.
My father would have referred to the colour as CEMENT. My mother would have called it MUSH. My sisters and I would take turns rolling our eyes. How many more pages in this thread?
Steve wouldn’t do this. Steve wouldn’t do that. Steve would never do anything I’d ever disagree with. My God. Steve was an icon, he built and rebuilt Apple. But he rebuilt it with help, behind the scenes. Ive and Cook were part of that. But the Tim Cook bashing is getting old.
I guess he forgot all the joke around the name iPad.
Typical crap by MDN. They will only criticize Apple when it is something nonsensical and trivial just to say they criticize Apple.
Stay tunes for mr jacks next article “Picking the fly shit outta pepper”
geesh, what a douche…
Stupid commentaries like this are very rare indeed!
People are not going to buy android just because they don’t like the color name of the not quite black iPhone 5s And, if by chance they don’t like the color, there are 2 other color choices they can make, and even more when you count the iPhone 5c
Kvetching about the name of the color is a new low
Steve Jack has lost it.. twice in two days… the man needs to get a life.
Where is MDN’s “Think Before You Click!” warning? Definitely needed here, a warning, “Think Before You Read!” as this story fits the bill!
Poor SteveJack already forgot Steve Jobs admonishment to anyone at Apple who would ask WWSD (what would Steve do)! Wake-up SteveJack, Apple is not your Steve Jobs Apple any more! It’s not a bad, good or indifferent thing… It just is!
Grasping at straws just a tad aren’t we SteveJack?
Let’s not forget we had “Flower Power” and “Blue Dalmatian” under Steve’s watch. He wasn’t infallible.
“Gold” is becoming very high-end luxury color these days and BMW’s use of “Space Grey” would indicate the same of that word choice.
Q: What’s a great name for a band?
A: The name of a great band.
If this becomes a popular phone then this will become a popular name.
You’re so right, SteveJack. Apple should have gone with FlowerPower Gray.
I would have liked a black one. Now I’ll have to go for space silver. :/
“This could be a tiny crack in the armor; a sign of not-so-good things to come.”
OR, it could be nothing to nit-pic about because it doesn’t matter at all. What’s important are the aesthetics. I’ll have a black leather cover and nobody will know mine is alien gray – or whatever.
A leather cover to go with your shades of gray iPhone. Kinky is as kinky does.
Space Gray. Is that really any worse than Bondi Blue?
Don’t panic! Although I prefer a Hello Kitty Version, the Space color is looking good to me.
At least it wasn’t Space Jam Gray.
“No way in hell that would have ever made it past Steven P. Jobs. No way.”
You don’t know that, stop saying things like that, and it’s just a fucking colour.
I almost always agree with what SteveJack says but this hand-wringing over a colour is a waste of pixels and electricity and is pointless.
“Not at Steve Jobs’ Apple”. It is no longer Steve Jobs’ Apple. He has left the building. What was once true when he was alive no longer applies today. Who cares what colour the phone come is. Who cares what the size is? He did not like the size and the ratio of the dimensions that current, at that time, other tablets came in. They were awkward when used in the portrait mode. Does the product that Apple makes today work in the market place of today. That is the $64,000 question. If you are an Apple Hater it makes no difference what Apple does or does not do because you will hate any and all products from Apple.
Yeah, because Steve Jobs NEVER made mistakes like this.
Except of course the hockey puck mouse, Dalmatian Blue and Paisley iMac, Lisa, leaky liquid cooled PowerMac, etc. Shall I go on?
Slow your roll, SteveJack. Steve’s been gone for a few years now, so you can safely remove your lips from his butt.
SteveJack you’re being a little paranoid delusional if you think you really “know” what Steve Jobs would or would not have liked. What are you, his reincarnated soul?! Get some perspective, guy.
STEVE JOBS stepped out on stage in 1997 wearing big black patch squares all over his jeans and then quit fashion altogether… He wasn’t exactly Da Vinci in the taste stakes. Let’s not forget he wanted to call iMac “MacMan” at some point too.
Leave Tim Cook alone!! I like him.