Apple on hiring binge for iAd team as iTunes Radio launch looms

“Apple is on a hiring binge as it scales its iAd team in anticipation of its Sep. 10., release of iTunes radio, its ad-supported streaming music service,” John McDermott reports for Advertising Age. “Apple had posted five iAd-related jobs to its own job board and another 35 to LinkedIn just in the month of August as of Friday. The openings are for a variety of jobs including account coordinators, ad design managers, project managers and engineers who will create new rich media ads for iAd.”

“Leading the search for Apple is former ad industry recruiter Linda Waste, who currently identifies herself on her LinkedIn page as as a senior recruiting manager at Apple. Prior to joining Apple earlier this year, Ms. Waste was director of talent at DDB Chicago and Energy DDBO in Chicago before that,” McDermott reports. “iTunes Radio will broaden iAd’s inventory from just mobile banners to audio and video ads as well. When iTunes Radio goes live to consumers on September 10, it will do so with several large advertisers including McDonald’s, Nissan, Pepsi and Procter & Gamble. Those brands paid upwards of $10 million to be exclusive iTunes Radio advertisers within their respective industries through the end of 2013.”

McDermott reports, “iTunes Radio is expected to boost iAd, Apple’s growing mobile ad network. An eMarketer report released this June projecte iAd’s U.S. revenue to grow from $213 million this year to $376 million in 2014 and $623 million in 2015 (a 71.3% compound annual growth rate).”

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MacDailyNews Note: iTunes Radio is completely ad-free for iTunes Match subscribers (US$24.99 annual fee). iTunes Match stores all your music in iCloud, including songs you’ve imported from CDs or purchased somewhere other than iTunes. SO, for iTunes Match subscribers, iTunes Radio can use your entire music collection to make your iTunes Radio stations even more personalized.