It’s official: Apple promises to ‘brighten everyone’s day’ during September 10th special event

“Apple on Tuesday sent out invites for a special event to be held on September 10, 2013 at the company’s Cupertino, Calif. headquarters,” Jim Dalrymple reports for The Loop.

“The event will start at 10:00 am PT,” Dalrymple reports. “It is widely expected that Apple will introduce a new iPhone at the event.”

MacDailyNews Note: Or, most likely, iPhones: iPhone 5S and iPhone 5C.

Apple's September 10, 2013 special media event invitation
Apple’s September 10, 2013 special media event invitation

Full article here.

MacDailyNews Take: Yay, a big game of tech media BINGO!

BINGO chips


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  1. I wish part of Apples doubling down on secrecy involved leaking lies so when they come out with the truth it would be a surprise instead of confirmation of things we already new might be

  2. That’s for sure the most ugly invitation from Apple I’ve ever seen. Did they get a copy of CorelDraw? Jony, Jony, Jony, where are you going, and what have you smoked lately?

    1. Oh no, no, they promised they are going to “brighten everyone’s day”. Then you must be included too 🙂

      I think we are in for a big surprise, many themes, many palettes to choose from that suits different colored iPhones/moods. Please surprise us Apple on the 10th.

  3. Anyone noticed that the colours on the special event advert are pretty well the same as the leaked iPhone 5C images? Looks like there may also be some stronger less pastil like colours coming too…or maybe wishful thinking on my part…

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