It’s official: Apple promises to ‘brighten everyone’s day’ during September 10th special event

“Apple on Tuesday sent out invites for a special event to be held on September 10, 2013 at the company’s Cupertino, Calif. headquarters,” Jim Dalrymple reports for The Loop.

“The event will start at 10:00 am PT,” Dalrymple reports. “It is widely expected that Apple will introduce a new iPhone at the event.”

MacDailyNews Note: Or, most likely, iPhones: iPhone 5S and iPhone 5C.

Apple's September 10, 2013 special media event invitation
Apple’s September 10, 2013 special media event invitation

 
Full article here.

MacDailyNews Take: Yay, a big game of tech media BINGO!

BINGO chips

71 Comments

  1. Parallel construction example much like Miley Cyrus begging for attention Apple is just going to over inflate their pastel circles and FLAT ICON design. For the first time owning Apple products since the 1980s a sad, sad disappointment. Jony, you screwed up! Stick to hardware design and leave your modern/liberal art tastes to yourself.

  2. My predictions for the event:

    • New iPhone 5s in three colors (slate, silver, and champagne) with fingerprint sensor and new A7 processor.
    • New iPad with updated design akin to the iPad mini
    • 2nd gen iPad mini with retina display
    • new MacBook Air
    • redesigned MacBook Pro akin to the MBP w/ retina, hopefully coming in both silver and slate
    • release date for Mac Pro
    • new AppleTV

    What I’m hoping for from the event

    • a second screen type iWatch or iSight (Apple smartglasses)
    • an Apple branded gamepad, compatible with any Apple device

    What I do not want to see

    • the iPhone 5C
    • the iTV

  3. The iPhone 5S design will be dull. A year old. It’s time for Apple to think outside the box! Tine to innovate! It’s been lacking lately.

    iOS 7 is lipstick on a pig. Full of bright colours. Boring, same design from 2007!

  4. In the 1980s Apple wrote and enforced their Macintosh human interface guidelines to ensure developer compliance with an emerging model of user-friendly computing, one in which UI elements were familiar and consistent across applications, fostering quick and easy user adaptation to new applications.

    In that long-ago era, regular people had been nervous about technology and found it difficult to understand and use; Apple’s simple-as-possible approach relaxed the consumer market and even made for productivity gains in business once IT saw the light with the Windows spin-off (some say rip-off, but the point stands—Windows was more usable than than MS-DOS to the average cubicle dweller).

    That era is past. Even though design principles are often claimed to be timeless and immutable, the fact of human evolution and adaptation may render them merely passing artifacts of convenience.

    In a week we’ll find out if Apple scientists have at last relaxed their proscriptive and paternalistic human interface guidelines, to allow more customisation of the UI, and more model choices in hardware. One size no longer fits all, and consumers are clearly impatient with a heavy-handed Procrustean treatment.

    One can only hope for something really new. If we don’t see it from Apple, something may emerge from the metamorphosis of Microsoft.

    1. “One size no longer fits all, and consumers are clearly impatient with a heavy-handed Procrustean treatment.”

      Outstanding observation.

      One example: Customization of the UI as it applies to iOS7 icons would appeal to everyone. Retreating to old flat designs is not a giant leap for mankind. Let’s not forget the women … 🙂

      Was hoping for three dimensional icons that give the illusion of depth almost lifting off the screen when selected.

      Flat is now the de facto and too easy standard: iOS7 late to the party, Windows 8 and Android generations born earlier. Elegant 3D icons have not been done.

      More colors from kiddie cereal 2D boxes, got it — what’s NEXT Apple?

  5. I’m sorry, folks, but I’m just not feeling it.

    The Flower Power color scheme with flat kiddie graphics is going to look dated about 15 minutes after it is shipped. All that had to happen was a removal of the faux leather and felt, and Ive too that as a license to re-skin iOS with this Cheez Whiz bullshit.

    My Apple days go back to Apple II’s with Cassette drives and have owned Macs since 1985, but this is something worthy of Ballmer & Company- tasteless and form over function. Same with the Black Trashcan Home Theater PC that Apple is calling a Mac Pro.

    Somewhere in Cupertino a robot is running the halls of Apple shouting Danger Will Robinson, Bozo Alert.

    1. For once I agree with you regarding “flower power” UI design comments. Will get old very quickly and nothing here to sing evolutionary praises. Step back to decades of flat icons and visually unappealing colored designs. Unless you gaga over pastel dresses (metaphor) and to each its own.

      Disagree on the MacPro design. Small footprint tower and evolutionary cooling design. Only an idiot hater would call it a “trashcan.” I’ll order several in white. Bad ass black is getting old.

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