“You only need to scratch the surface to see signs Samsung has lost its way,” Jonny Evans writes for Computerworld. “In isolation, perhaps, they mean too little to pronounce a death sentence, but together they suggest difficult times ahead.”
“Samsung has hitchhiked its way into a leading place in the smartphone industry on the back of an operating system someone else develops,” Evans writes. “Samsung is embroiled in litigation worldwide, and while it has prevailed on a few occasions it has failed to secure any outright victory by which it can claim complete ownership of its products.”
Evans writes, “The problem the company faces is that many consumers now consider Samsung as little more than a ‘cheap’ alternative that imitates the features and design of other (more expensive) market leading devices… Samsung’s customers are far more prepared to abandon the platform in favor of the nearest competing platform. Many consumers simply settle on a Samsung on their journey to a better-regarded smartphone. Can Samsung maintain its current popularity if it remains unable to improve user engagement and loyalty levels among its customers?”
Read more in the full article here.
MacDailyNews Take: Samsung has not lost their way. It’s just that their current path leads to nowhere special.
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