“Well known business consultant and market research firm Frost & Sullivan recently issued a report that claims Apple’s move to take on the automotive infotainment market with Siri and iOS 7 is ‘too late and too limited,'” Zach Epstein reports for BGR.
“Apple announced this past June that it will introduce deeper Siri integration with in-car systems when it releases iOS 7 this fall, but Frost & Sullivan thinks Apple’s move into the space will never amount to much,” Epstein reports. “‘If compared to other players, such as Google and Microsoft, Apple’s intention for the automotive industry seems ambiguous at large and the announcements regarding EyesFree [sic] and iOS integration is, at best, a predictable reflex reaction to being left out of the automotive OS game,’ Frost & Sullivan analyst Krishna Jayaraman said. ‘Even if exciting, the ‘iOS for cars’ comes way too late into the market.'”
Read more in the full article here.
MacDailyNews Take: We’re at least a year out before we see the fruits of Apple’s “iOS in the Car” efforts, so the jury should remain out until then, too.
Apple patent application reveals plans to take ‘iOS in the Car’ to whole new level – August 1, 2013
Automakers integrate Apple’s iOS in the Car to minimize driver distraction, increase customer satisfaction – July 30, 2013
Why Apple is planning aggressive 2014 launch for ‘iOS in the Car’ – July 26, 2013
Why Tim Cook described Apple’s iOS in the Car strategy as ‘very important’ – July 25, 2013
Apple has its eyes on automakers with ‘iOS in the Car’ – July 5, 2013
Ford plummets to 27th in J.D. Power vehicle quality rankings on Microsoft-developed ‘MyFord Touch’ woes – June 20, 2012