Rethinking how we watch TV: Apple, Intel and others push new technologies to take control of the living room

“To understand how much television could soon change, it helps to visit an Intel Corp. division here that runs like a startup,” Don Clark and Ian Sherr report for The Wall Street Journal. “Intel’s plans include a server farm to record every piece of programming aired—local, national and international—and store it for at least three days in the ‘cloud.’ With an Intel-designed set-top box, people won’t have to own DVRs or even plan to record programs.”

“Other tech giants pushing TV advances include Apple Inc., Microsoft Corp., Sony Corp. and Google Inc.,” Clark and Sherr report. “[Apple] has since 2007 sold an add-on box called Apple TV for streaming content, but has been mum about new TV offerings. The company has tested designs for its own televisions, executives at Apple suppliers have said. Apple has explored a number of new features for such a product, people familiar with the situation have said, including integrating DVR storage and its iCloud Internet syncing and data-storage service, and voice-interaction capabilities — which Apple’s Siri brought to its mobile devices.”

Clark and Sherr report, “Whatever the name, Intel and others planning to create new Internet-based services are widely expected to face tough sledding in negotiating rights for video content. Such companies are in a position to demand lucrative terms, says James McQuivey, an analyst who tracks TV technology for Forrester Research. But he doesn’t expect licensing hurdles to stop long-term trends that will weaken the influence of TV incumbents. ‘The business is very quickly shifting away from the people that have controlled it forever,’ Mr. McQuivey says.”

Read more in the full article here.

Related articles:
RUMOR: Apple in talks with LG, Sharp about 55- and 65-inch 4K Ultra HD TV panels – July 18, 2013
Sony sets stage for Apple to dominate the 4K Ultra HDTV market – May 13, 2013
Apple’s 4K television opportunity – May 10, 2013
Apple iTV may launch for Christmas ’13 with Ultra HD 4K resolution – March 29, 2013
Analyst: 60-inch Apple iTV to launch this year – April 3, 2013


  1. I want to buy / rent TV programs without commercials. I am willing to pay extra for this.
    If I am forced ( or choose) to watch commercials – it ought to be free!
    I am paying for broadband access. I should’t need to buy cable service for the my TV.

    1. If the model changed to pay per view I don’t think you would pay the high price required for the networks to maintain the same revenue they have now.

      1. I’m not sure I agree with you. If there were significantly more folks buying PPV, the price should come down a lot. Secondly, I think it’s worth pursuing the rental of TV shows like APPL does with films. If APPL could acquire rites to the vast majority of content, then they could kill the Cable companies overnight.

      1. Not where I live. I own several Apple TVs. Many of the shows do not cross the border. -I want to delete the cable companies, but I’m not able to …… Yet. And TV shows are not rentable.
        But we’re getting much closer.

  2. As more and more content is being created by free-wheeling creatives, out of the traditional network content frame, “old tv” – which is 45% advertising breaks – becomes less and less bearable and relevant. Think “House of Cards,” etc. I happily “pay” for ad-free tv.

    1. I hate how many ads there are too, but 45% advertising is greatly exaggerating it. On network shows, it’s a bit less than 33% ads. (An “hour” show is 41-43.5 minutes without ads.)

      On cable, it’s a bit more ads, but still not 45%.

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