“I have to report that a new form of analysis reveals that the best brand in the world is lost, cannibalizing its luster without anyone apparently creating more of the Apple magic,” Dave Logan writes for CBS News. “Or, if anyone is, it’s not CEO Tim Cook.”
“This analysis is based on a technique called ‘word mapping,’ in which a leader’s words, in connection to other words, reveal their worldview and their bias for action,” Logan writes. “An analysis of Cook’s word map reveals the mirror opposite of Jobs… His word map reveals a relationship to innovation that should deeply trouble Apple employees, investors and fans.”
Logan writes, “The days when Apple would imagine the unimagined, led by its core values, and bridge the worlds of technology and aesthetics by doing what no one had ever thought of before — that’s the Apple of the past.”
Read more in the full article here.
MacDailyNews Take: Word mapping?
Oh, for fsck’s sake.
iCal’ed for copious future use.
Word mapping? Perhaps that’s because Steve himself would handle presentations of new products at WWDC and other events, and Tim delegates that to others.
truest sentence in the article: ” innovation is something to be used, like a scare resource”
absolutely , Apple’s innovation is a ‘scare’ resource, it scares the crap out of the competition….
🙂
“. . . words, in connection to other words . . .”
Um, so this means language then ..?
That has to be one of the dumbest opinions I have ever read.
How about “Fact Checking” and “Researching” for a solid article instead of hit mongering with some ridiculous at best process. Geez.
The only thing that ‘deeply troubles Apple employees, investors and fans’ is the regularity with which these clowns predict Apple’s imminent demise.
Spoken as if these analyst jerks know what’s going on in the halls of Apple or any clue of what’s ahead. Printing and wasting virtual ink without a provable thought or any real credibility.
No, spoken by an analyst jerk who has nothing to write about but who knows Apple is announcing earnings later today.
I can 100% guarantee you that the 4.7″ iPhone will have a Lazarus effect on this DCW.
The iPhone Plus will set the world on fire.
You’re wrong, BLN. Apple needs to introduce a 4.879″ iPhone. That’s the ticket.
Yup
Sucks like your command of English grammar.
I see why they call you ‘Buster’, because you totally busted John in the chops!
He didn’t get “sucked” wrong. He got the “The” wrong. “They sucked….”
“Anyone who…think” is not barely noticeable, typo or not, it’s horrible grammar!
Why is Dave Logan an IDIOT? Don’t have any important news to write about Dave? Your intelligence is showing on this story watch out. Have you gone into an Apple Store in your life or at least recently Dave? Compare it to the Microsoft Store across the way and then tell us which company is dead Dave.
Personally I hear that using a Ouija board or doing palm readings are superior to ‘Word mapping’.
I cannot believe this crap (shakes head)
Dave Logan is an idiot. There. Now it’s Google-able.
C?BS! ‘Nuff said.
When Microsoft takes just shy of a billion (yes, with a “B”) dollar write-off for their Surface tablet line and their stock drops 13% in one day…barely a mention by the press.
Yet Apple the world’s most successful company, is, by all accounts, on the ropes, doomed and no longer relevant. This continual piling on, void of facts speculative/interpretive “reporting” is beyond mind-numbingly stupid bordering on insane.
The Trayvon Martin momentum has fallen off, the royal baby dominating the news will end shortly after he’s taken home and is out of the public eye, BUT Apple is releasing their earnings tonight. Perfect to piggyback complete bullshit on to and pump up the next mainstream news story.
The truly disgusting thing is that this behaviour pattern is rampant, widely acknowledged, and only desultorily concealed, yet precious little is done about it. It’s as if the only important thing in the world is to make money, and reputation no longer gets in the way of that.
Did he say Word Mapping or Words with Friends? Do I have to stop word mapping on a plane? Will Alec Baldwin throw things at me if I refuse to word map with him?
Next imagined trend to declare Apple as a DCW: Word Parsing. Learn how important and critical each letter, each pause in speech, and the kerning between spoken letters reveals the truth about a company’s future.
Pay only $19.95 to Dione Warwick and you too can have this vital skill!
Ok bring on the astrologers.
If the title to an article ends with “or something,” don’t read it. It means “absolute horse squeeze to follow”… or something!
Word Mapping… Like the Bible Code, except less reliable.
This is just a stupid article…. what a waste!
If he wanted REAL evidence, he’d do what I did and read the bumps on Tim Cook’s head. Combining that with these oracle bone readings has given me a 100% accurate map of Apple’s next 8 years as a company.
which you will share for a small fee, to benefit the Non-profit Institute for Practical Phrenology
I know a black lady from Haiti that does a lot better fortune telling with a bag of dried chicken bones.
This is actually very good analysis, Jobs is dead so is apple. This is a fact yet morons believe Jobs was not essential, idiots believe that single genius mind can be substituted by an army of mediocrity, did I say ” idiots”? Yes that means you, lacking reason, negating facts idiots
Something tells me you came to your moronic conclusion via a different path. This only goes to show that there are more paths to a moronic conclusion than one.
Hey, I’ve now found a new synonym for fuckwit; lisa.
Is there a Master Database that LIST these ANALyst by order of Stupidity? haha.
Media loves an idiot.