“I have to report that a new form of analysis reveals that the best brand in the world is lost, cannibalizing its luster without anyone apparently creating more of the Apple magic,” Dave Logan writes for CBS News. “Or, if anyone is, it’s not CEO Tim Cook.”
“This analysis is based on a technique called ‘word mapping,’ in which a leader’s words, in connection to other words, reveal their worldview and their bias for action,” Logan writes. “An analysis of Cook’s word map reveals the mirror opposite of Jobs… His word map reveals a relationship to innovation that should deeply trouble Apple employees, investors and fans.”
Logan writes, “The days when Apple would imagine the unimagined, led by its core values, and bridge the worlds of technology and aesthetics by doing what no one had ever thought of before — that’s the Apple of the past.”
Read more in the full article here.
MacDailyNews Take: Word mapping?
Oh, for fsck’s sake.
iCal’ed for copious future use.