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The head of Apple’s gaming subscription service, Apple Arcade, says, “Games are more important to Apple now than they ever have been.”
Keith Stuart for The Guardian:
Alex Rofman is Arcade’s senior director, a 15-year Apple veteran who has been in and around mobile gaming since the beginning. “2023 was a banner year for us,” he says. “All of our critical metrics reached record highs. Two of the highlights for me were the launch of Hello Kitty Island Adventure – an incredibly popular IP that hadn’t really found its home in the gaming world yet – and What the Car winning mobile game of the year at the Dice awards last month.”
Rofman describes a pretty straightforward approach to setting up Arcade. “It was about games that were designed just to be fun and engaging, not built around a business model, not built around timers or video ads,” he says. “We were not looking to replicate the top genres on mobile necessarily, we weren’t looking to bring a match-three that was better than Candy Crush … we focused on games that wouldn’t have had an opportunity were it not for Arcade.”
He also disputes the idea that Arcade is a victim of Apple’s perceived lack of interest in games. “Games are more important to Apple now than they ever have been,” he says. “You can see this with the investment we’ve made in silicon. Finally, Macs are capable of running high performance games, in ways that they weren’t 10 or 15 years ago. And certainly with the latest iPhones, you can now run an immersive high performance game on a device that fits in your pocket. I think you’ll continue to see investment and focus on the gaming space, because games are incredible and our devices are great gaming devices.”
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Ah yes. One of Steve Jobs’ biggest mistakes.
Back in ’82 – ’84 he did not want the Mac team to actively support or promote Macs as being used for games. Games were not forbidden and some did exist, but Apple did not promote the development of games on the Mac.
Even after launch with virtually zero games available, the media viewed the Mac as a toy with a weird user interface. Jobs thought having a robust gaming suite would only make the world’s view of the Mac as much more of a toy than the world already did.
Unfortunately, Apple is still trying to climb out of that hole.
I’ve NEVER understood Apple’s plague-like avoidance of this sector. Now, they’re jazzed?
From a comptuer designer for graphic professionals, music professionals, photo profesions and video professionals to gaming. Look at how far they have fallen.
Because of Jobs, “apps for personal/business productivity” was a prominent message. It was tangible and dare I say, exciting, to ponder options. Materially speaking, it’s gone, or mostly concealed. Huge/Huge loss, imo. It was a difference maker…greatly distinguishing Apple from like-players Now…be a consumer of info, media, and lots of garbage and including calories from encouraged passivity.
I find the entire collection to be pretty ‘meh’. Certainly some good games in there but not enough for me to recommend the service to anyone. But I think Apple could flex its muscle and really give something a lot of people would want: Apple Retro Arcade. License up every classic game out there, package it up in a slick, easy to use interface and you’ll have an instant winner!
I still can’t get my PlayStation controller to stay connected without lag to the AppleTV.
Shouldn’t this be a high priority and bombproof? Who is responsible for this?
Duh, So Why hasn’t Apple made a Dedicated Gaming Platform? It’ll Be easy. It’ll Lure in many dev’s and punt apple into another category.
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