Before WWDC 2013, iOS 6 dominates iPhone with 93% adoption

Back in March, the Chitika Insights team reported that iOS 6 users were generating 83.1% of all iOS traffic in Noth America.

With iOS 7 set to be at least partially unveiled at next week’s Apple Worldwide Developer Conference, Chitika Insights revisited overall iOS distribution through an analysis of millions of online ad impressions generated from May 21st through May 28th, 2013.

The results point to iOS 6 penetration having largely leveled off. Overall, iPhone users are more likely to have updated to iOS 6 as compared to iPad users, with most of the difference being that a significantly higher percentage of iPad users are still running version 5. A possible reason for this difference may be that many of the most noteworthy new features in iOS 6 were geared more towards mobile usage (e.g. Facetime over mobile networks, turn-by-turn GPS). Earlier analyst estimates point to most tablets being solely WiFi-enabled, making some mobile-focused features useless on iPads.

Regardless of the reason for the disparity, the data bolsters the idea that iPhone users tend to be serial updaters. At nearly 93%, North American iPhone owners are almost all running the most recent iOS version in some form.

Chitika iPhone iOS version distribution June 2013

Chitika iPad iOS version distribution June 2013

Get the full, free report here.

MacDailyNews Note: According to Google, Fragmandroid’s version distribution currently looks like this:

Android version distribution - June 2013

Gingerbread versions 2.3.3-2.3.7 were released between February and September 2011. In other words: More than 4 out of 10 Android devices currently in use, 41.3% to be exact, are running operating systems that are some 2+ years old.


  1. Gingerbread and ICS are both vastly inferior to iOS6. Apple NEEDS to capitalize on the fact that 1 out of 2 Android users are probably fairly unhappy with how their devices run on those Android operating system versions.

    Apple needs to reach that base and simply show them… here’s a much smoother experience with our OS. Give it a shot and see for yourself.

    1. I doubt most consumer users are dissatisfied with the early versions of Android. Most of those users are probably just using those smartphones to make telephone calls and texting. Most are unlikely to be pushing the OS to the limits or using all the features. It would be nice for those users to try both OSes side by side and see if there is a preference for them, but likely Android smartphones would still win out due to their lower prices. Wall Street always talks about the “just good enough” factor that most consumers are willing to accept.

  2. It’s typical of “analysts” to over-analyze. Most iPhone customers will replace their iPhone when their two-year contracts expire, and they can make a subsidized purchase of a new iPhone. iPads are not subsidized, so they remain in active use longer. Therefore, a higher percentage of iPhones will have the latest version of iOS

  3. Wow, I’m in the 0.1 percent. My iPhone is turning 6 years old this month, and it is still the best pocket size computer and phone I have owned. As long as the battery keeps lasting all day and the screen remains unbroken, I don’t see a reason to replace it. Why so few of us left?

    1. I also use the original (not even “3G”) iPhone, topping out at iPhone OS (not “iOS”) 3.1.3. It has a mighty 4GB of storage. I use it like an iPod touch that can make phone calls, with a REALLY cheap pre-paid account (from AT&T GoPhone).

      It makes phone calls, plays music (and videos), can take photos when needed, and runs the Kindle app for reading books plus a few other basic apps. That’s really all I need it to do. I use a Mac for most of my “personal computing.”

      I bought it used, and replaced the battery myself. I’ve been planning to “upgrade” it with a used iPhone 3GS since more than one year ago, but I have not felt any urgent need to do so.

  4. Troll Alert,

    “Politically I call myself a ‘Positive Anarchist’ in that I believe in maximum choice. But I also believe in maximum responsibility for our choices, therefore being positive as opposed to irresponsible or negative.” – Derek Currie

    Membership here / members logged-in do not have any more credibility over anyone else posting anonymously.

    These abusive individuals are no more genuine or trust worthy with their comments or posts then the rest of us. They are no more factusal or righteous either. We all have a choice and we all have the freedom to express your own opinions – that is the nature of this blog.

    If another person disagrees with you, there should be no punishment or insults deserving to you. There should be no negative remarks or name calling. There should be respect no matter what.

    Unlike, Derek who feel it is his god given duty to weed out those he feels are trolls. Simply based on his own judgement or choice to disagree, with remarks that are inflammatory, extraneous, or off-topic and by which he admits his intent is to provoke others with an emotional response or of otherwise disrupting normal on-topic discussion. That contradicts his own definition of himself.

    His words and actions and his believes tend to be rather warped. If he can not respect others and their posts without responding in a kind and well mannered way… he only degrades himself to the level of troll. And not that of one who polices other trolls.

    Sorry for the interruption.
    Thank you for reading.

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