Digging in on the Church of Market Share

The Businsess Insider’s Jay Yarow “disparages John Kirk’s widely-cited TechPinions piece on Android market share, but addresses none of Kirk’s actual arguments,” JohnGruber writes for Daring Fireball. “Underlying the entirety of Yarow’s piece is Church of Market Share dogma: higher market share is always better, just because. But here’s a paragraph I actually agree with: Based on these quotes, the goal for Apple shouldn’t be to be the company with the most money in the bank. It should be to make the best products in the world, and get them in as many hands as possible.

Gruber writes, “That’s exactly what Apple is doing… Apple’s profits are the result of having achieved their goal: making the best products and getting them into the hands of the most people. The and there is very important. In simple terms, iOS is what you get when you try to make the best products and maximize the number of people who use them; Android devices are what you get when you try to maximize the number of people who use them.”

Read more in the full article – recommended – here.


  1. Last line nails it.

    “The truth is
    that focusing on market share
    as the primary metric
    is the only way
    to paint the iPhone
    as anything other than
    a roaring success.”

  2. Market share and revenue (as well as R&D, production, and advertising) are the measures of “work” that allow you to make money. Since Apple is a business it uses “work” to make money. Work for the sake of work is stupid. Not sure why this is so difficult to understand.

  3. SJ said it many times. Apple focuses on making great products and providing a great user experience. People want to buy those products and, as a result, Apple generates huge revenues and profits. The profits are the result, not the purpose of the company. The irony is that Apple ends up making more profits than its competitors by not making profits its goal.

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