“Tim Cook performed brilliantly in front of Congress today,” Dan Pallotta writes for The Harvard Business Review. “He was authoritative, in breathtaking command of his facts, as he always is, and brought a unique perspective to each response. Senator Levin was out for blood, but ‘No one laid a glove on him,’ as Phillip Emer DeWitt wrote for Fortune.”
“He put his questioners to shame,” Pallotta writes. “His response to the question of whether Apple was violating basic rules of fairness was brilliant: ‘I am a fair person. Apple is a fair company. I would not administer [something that was unfair.]’ This is no dime-a-dozen MBA or supply-chain guy. This is a man of unique character and exceptional intelligence with an opportunity to make his own mark, not just on Apple, but on history.”
Pallotta writes, “There are a few important things that he could do a this point in his tenure that I believe would advance his movement toward that destiny in a big way.”
• Make a Self-Deprecating Joke (during an Apple Event presentation)
• Run a Great Ad Series
• Stop Delegating Big Announcements to Others
• Make the Distinction Between Product Design and the Design of the Future
• Don’t Worry About Being Liked
Much more – each of the five points above explained – in the full article here.
Related article:
Tim Cook’s doing fine, some Apple shareholders know nothing, but there are 3 things Cook needs to do – March 5, 2013
