Jony Ive preps ‘very, very flat,’ potentially unsettling UI for Apple’s new iOS 7

“According to multiple people who have either seen or have been briefed on the upcoming iOS 7, the operating system sports a redesigned user-interface that will be attractive to new iOS users, but potentially unsettling for those who are long-accustomed to the platform,” Mark Gurman reports for 9to5Mac.

“The new interface is said to be “very, very flat,” according to one source,” Gurman reports. “Another person said that the interface loses all signs of gloss, shine, and skeuomorphism seen across current and past versions of iOS. Another source framed the new OS as having a level of ‘flatness’ approaching recent releases of Microsoft’s Windows Phone ‘Metro’ UI.”

Gurman reports, “‘Flat’ design is based on simplicity and pushes aside heavy textures and digital metaphors of real-life objects found in skeumorphic interfaces. ‘Flatness’ could also point to a more streamlined interface across the entire system that can stand the test of time.”

Read more in the full article here.

[Thanks to MacDailyNews Readers “Fred Mertz,” “Arline M.,” and “Dan K.” for the heads up.]

92 Comments

  1. Allowing that a pretty small group of trusted people working with Sir Jony would have access to the designs and knowing that that group would know they were working on the hottest design team in the world, I doubt that there is any substance to any of these “guesses”. Anyone leaking from that group would be pretty easy to track and they would be booted out the door fairly smartly. So… flat, round, oblate spheroid, I think this has the validity of a tip at the races by the guy in the white shoes and the zoot suit. Just another bit of flotsam from the guy who’s brother’s girlfriend’s cousin’s sister met a guy at the pub who whispered in her shell like that he worked in the gardens at apple and “heard something about a flat….” whilst sweeping the leaves. She wasn’t impressed and FBed her 4000 “friends” with details of her disdain and the rest is, well, data mining. Move on.. Nothing to see here.
    The Dr.

  2. I was really hoping they’d refrain from using that stupid sku- word in this article. People think they sound so smart when they type that, kind of like “plethora” and “myriad.”

    1. Here’s a freebie to make you feel smart at your next Scrabble game:

      chthonophagia

      Around here it could be used to slam posters who are of the disrespectful attack dog variety, although it might elevate their discourse to a level that would confound all the stereotypers.

    1. I’m convinced Steve Jobs never actually used iTunes with an iDevice. Not seriously, day-to-day style. There’s so much of it that is just brain-dead for a serious user that you can’t believe Steve would have allowed this to go on for so many releases.

  3. Just because the attempted 3D home cinema push has underperformed sales expectations doesn’t mean that ANYONE likes the flat, simplistic Microsoft “Metro”-like interface.

    Humans live in a world with dimensions. By now Apple and its developers should be masters at integrating helpful, familiar texture and depth to flat screen displays. Any step towards a single-layer interface would be stupid. It is much more likely that Apple finally cracked the secret to offering 3D-like experience on digital displays without the headaches.

  4. This ‘flat’ rumor is so contrary to Ives and so consistently proliferated that I personally believe it’s a PLANTED RUMOR, à la Steve Jobs. Instead I expect what I predicted a few months back: More than a toe-in-the-water move into 3D GUI features in iOS. I expect the same in 10.9 Cabernet.

    But if a Metro-fication of iOS is for real, expect me to be tossing more than a few cookies in a fit of nausea and revulsion. Not kidding. That would be a seriously retrograde manoeuvre, which has been my prime motivation for hating Metro.

    *suspense*

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