Author Ken Segall, a former Apple employee, examines how Samsung has stolen Apple’s thunder in the smartphone market and questions whether the Samsung is truly innovating as a company.
He speaks on Bloomberg Television’s “Bloomberg Surveillance.”
It’s fascinating to me that Samsung gets credit as a innovator now, because they’re using [Google’s] Android and they;re basically imitating what Apple did… adding some features on top of Android. Is that really innovation? – Ken Segall
As for Microsoft’s marketing, for as long as can be rememebred, “they’re not doing themselves any favors,” Segall says.
Direct link to video here.
MacDailyNews Take: As we wrote 9 days ago:
Steve Jobs held a three-hour meeting every Wednesday afternoon with his top agency, marketing and communications people to approve each new commercial, print ad, web ad, and billboard. Does Tim Cook? If he does, does he have anything close to Jobs’ sensibilities in this area? Judging from Apple’s marketing since Steve left the building, he does not. Therefore, Cook needs to find a marketing guru to take Steve’s place, conduct these Wednesday meetings, and hold his marketing peoples’ feet to the fire until he/she is extremely satisfied.