In 1998, Ken Segall, an employee at Apple’s L.A. ad agency TBWA\Chiat\Day, came up with the name “iMac” and pitched it to Steve Jobs…
Tag: Ken Segall
The ghost of Apple Card past
On March 25th, Tim Cook unveiled Apple Card — the future of credit cards…
Apple’s inexplicably awful iPhone naming schemes
Every September, I eagerly await the unveiling of the new iPhones. I also feel a sense of dread…
Apple is losing its personality under Tim Cook, warns former creative director
Without Steve Jobs, Apple is losing its personality…
Samsung is having a very public iPhone 6/Plus nervous breakdown
Sleep tight, slavish copier…
Apple’s major marketing rethink: Hardly a surprise
We all know that things are different in the post-Steve Apple…
Microsoft vs. Apple: the strategy gap
Most people judge ads by what they see…
If Apple’s iPhone 5c is struggling, is it because it’s ‘unapologetically plastic?’
From time to time Apple…
Apple CEO Steve Jobs considered saying goodbye to the pro market
In recent years, many pros have started feeling like Apple’s jilted girlfriend…
Apple-bashing in the post-Steve Jobs era
Taking shots at Apple isn’t exactly a new sport…
Schiller’s ‘can’t innovate anymore, my ass’ one-liner: Apple’s rallying cry
People may forget what drives Apple, but Apple does not…
Segall: Apple marketing has lost its sense of humor; copying Apple doesn’t make Samsung an innovator
Author Ken Segall, a former Apple employee, examines how Samsung…
Ken Segall: Steve Jobs first considered calling iPhone the ‘Telepod,’ ‘Mobi,’ ‘iPad,’ or ‘Tripod’
At an event at the University of Arizona’s Department of Marketing…
The great skeuomorphism misunderstanding
Jony Ive isn’t going to banish skeuomorphism. He’s going to…
Does Apple have a young-people problem?
Apple may be trying to connect with aging fans…
Apple ‘Mac Genius’ ads, panned by some techies, may have special target
When Apple released its ‘Genius’ ads during the Olympics late last month, some Mac fans…
Apple’s new Mac Genius ads preach to new customers, not the choir
Apple isn’t making these ads to get an approving nod from…
Ken Segall: Apple’s new Mac ads are causing a widespread gagging response
Sure, Apple has had a low point or two in its advertising past, but…
Steve Jobs: silly Apple names, enemies, and fights with Jony Ive – Ad legend Ken Segall recalls lost Apple secrets
Apple advertising legend Ken Segall revealed some cracking reminiscences from his time at Apple…
Steve Jobs’ millionth iMac plan: Willy Wonka-style golden ticket
Just as Wonka did in the movie, Steve wanted to put a golden certificate…
Ken Segall remixes Think Different in appreciation of Steve Jobs (with video)
If one were to combine the words to Apple’s Crazy Ones ad with historical images of Steve Jobs…
