Apple dominates smartphone OS satisfaction survey

ChangeWave Research, a service of 451 Research, looked at operating system customer satisfaction based upon the OS consumers have on their smartphones.

As in previous ChangeWave surveys, Apple is the clear leader with 71% of iOS users saying they are Very Satisfied with their phone.

What may be a surprise to some is that users of Microsoft’s Windows Phone operating system (53%) now rank it higher in terms of customer satisfaction than do users of the Android mobile operating system (48%).

ChangeWave Research: Mobile OS Satisfaction Ratings - December 2012

Source: ChangeWave Research

MacDailyNews Take: As we wrote well over a year ago on October 27, 2011:

Windows Phone will be popular. Over time, it’ll eat the lunch of the increasingly fragmented, increasingly insecure, and increasingly costly Android (losing patent infringement lawsuits and dropping features/paying royalties to multiple IP owners will do that to you).

The not-iPhone world will begin to dump Android and move to Microsoft’s mobile OS offering because it will eventually cost less, work better, and come with far fewer legal issues. In the iPhone wannabe market, it’s already happening (Nokia, for example). We expect the same to happen in the iPad wannabe market, too. Google and Microsoft will long battle each other for the non-Apple markets and that’s a much better scenario for everyone than having a single ripoff artist flood the market with fragmented, insecure, beta-esque, mediocre-at-best products. Google’s attempt to be the next Microsoft is doomed.

This, of course, will also impact Google’s search business. Apple’s Siri will increasingly deliver info to users sans Google and Microsoft will, naturally, use Bing for their search. As we’ve said many times in the past: Google will rue the day they got greedy by deciding to try to work against Apple instead of with them.

The bottom line: We’d rather see a company trying unique ideas, even if – shockingly – it’s Microsoft, than the wholesale theft of Apple innovations that we’ve been seeing for over four [five] years now. Don’t steal IP. Even worse, don’t steal IP and “claim to be innovators.” We have no problem with any companies that attempt to compete with Apple using their own unique ideas and strategies.

Related articles:
J.D. Power: Apple ranks highest in smartphone customer satisfaction for 8th consecutive time – September 6, 2012
J.D. Power: Apple iPad ranks highest in tablet customer satisfaction – September 13, 2012

Google Android’s smartphone OS unit share lead may be ending soon – January 2, 2013
Apple grabs record 53.3% share of U.S. smartphone market – December 21, 2012
Why Apple’s iOS will win the platform war over Google’s Android – January 11, 2013
The Android engagement paradox – November 26, 2012
People buy more Android phone units and do less with them vs. Apple’s revolutionary iPhone – November 14, 2012
Apple rakes in 71% of the world’s smartphone profits – September 8, 2012
Apple kicks Google’s Android in the teeth; $1.05 billion jury award may really be worth $450 billion – August 27, 2012
Study: iPhone users vastly outspent Android users on apps, respond much better to ads – August 20, 2012
Apple utterly dominates mobile device market with 6% market share – and 77% of the profits – August 6, 2012
Game over, Android: Apple owns 84% of mobile gaming revenue – May 7, 2012
Apple takes lion’s share of mobile profits; Samsung unit sales estimates cloud market share picture – May 1, 2012
Apple remains #1 global smartphone leader; Samsung overtakes beleaguered Nokia for cellphone lead – April 27, 2012
Wealthy smartphone users more likely to have iPhones – April 2, 2012
Apple iPhone users most open to mobile payments – August 22, 2011
iPhone users smarter, richer, less conservative than Android phone users – August 16, 2011
Apple iPhone users spend significantly more on their credit cards than non-iPhone users – November 5, 2010
Study: Apple iPhone users richer, younger, more productive than other so-called ‘smartphone’ users – June 12, 2009


    1. What exactly are you suggesting? iOS satisfaction fairly high, so Apple can pat themselves on the back and continue at the same pace as a year or two ago?

      71% means over 1 in 4 are not “very satisfied” so there’s room for improvement.

      The Android satisfaction number would be higher too if only the top-end models were counted. The lower-end junk sells more and of course will drag the overall Android satisfaction score down.

  1. I highly doubt this chart regarding Windows Phone OS at 53%.

    There might only be 100 users on the planet.

    Windows phones just aren’t selling,
    nor are Windows Tablets OR the new Windows Titles OS.

    Chart is BS.

    1. The chart is tracking percentage of users at various satisfaction levels, not market share. Even if there were only 100 users of Windows Phone OS, the chart is saying that 53 of them are very satisfied.

  2. am totally satisfied with my iphone 4, 4s, and 5.. have 5, all are great. imac is the same. i received an email regarding possible issues with my 1 tb hd in my 4 year old imac… i took it to the apple store on el paseo. they called me back days later, and gave me my imac back with a new hd, a new logic boars, a new superdrive, cleaned and polished with a total cost of Zero dollars to me. Apple is, and always has been a great company and will always have me as a customer. Just wanted to share why people should buy apple products. who else would take such good care of their customers with no qualms to this extent?

  3. i also need to mention my time machine and icloud both worked and synced perfectly one i got my imac back. had 700 gb reinstalled and running perfectly in less than 4 hrs. used a fw800 backup, and that really helped. Again, apple products just work.

  4. I am very happy windows phone ,If u want to get the best windows phone you should try lumia from nokia.

    windows phone will take the market share in next 6 years

  5. I am very happy windows phone ,If u want to get the best windows phone you should try lumia from nokia.

    windows phone will take the market share in next 2 years

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.