Analyst: Apple likely to buy right to use iPhone brand in Brazil

“Last week, Gradiente SA started selling smartphones with the iPhone brand after winning the legal right to use the name in Brazil,” The Associated Press reports. “The phone runs on the Android operating system from archrival Google Inc.”

MacDailyNews Take: Which, ironically, was secretly “developed” during several Apple BoD meetings, unbeknownst to Apple.

“Eduardo Tude, president of Brazilian telecommunications consultancy Teleco, says Thursday that the ‘most likely scenario’ is that the two companies will reach an agreement whereby Apple will pay Gradiente for the use of the brand,” AP reports.

Read more in the full article here.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

Related article:
IGB to sell ‘IPHONE’ brand of Android phones in Brazil – December 18, 2012


  1. Graident legally owned the brand before Apple started using it (turns out several firms did). Buying it from Gradient is a reasonable (no matter price paid) solution.

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