“Comparing the cash pouring into Apple’s App Store versus its app marketplace competitor Google Play isn’t much of a contest,” Sarah Mitroff reports for Wired. “A November study from app analytics company App Annie shows that the App Store’s monthly revenues are 400 percent greater than Google Play’s.”
“There are a number of factors that contribute to Apple’s App store revenue dominance. The App Store was the first, it is the largest, and you probably already have a credit card on file with Apple,” Mitroff reports. “But the most important reason for its financial success, developers say, is Apple’s tortuous approval process.”
Mitroff reports, “Consumers are more willing to fork over their money for an iOS app, because they know they’ll probably get their money’s worth, says app developer Zak Tanjeloff with DLP Mobile.”
MacDailyNews Take: Not the main factor. Because they were acquired differently, the users are markedly different. As we explained in November:
If the only goal was to move handset units, Android’s “winning.” Giving away free phones by the boatload accomplishes nothing, however, when all it results in is second-class status among developers and advertisers, a markedly lower online presence than iOS, and, perhaps most importantly, in a mere sliver of the available profit share which, of course, Apple utterly dominates (See: Apple utterly dominates mobile device market with 6% market share – and 77% of the profits).
After years of knocking off Apple’s patented innovations, all that the so-called geniuses at Google have succeeded in accomplishing is cobbling together the worst collection of cheapskates and/or tech illiterates the world has ever seen this side of Windows PC sufferers.
Just like Mac users, iOS users are the cream of the crop.
Congrats on your market share “win,” dummies!
Mitroff reports, “Tanjeloff, who develops various apps – from language translation to public transit maps – for both platforms, says looking at his sales of the same app side by side in the App Store and Google Play, his iOS apps typically sell far more.”
Read more in the full article here.
Study: iPhone users vastly outspent Android users on apps, respond much better to ads – August 20, 2012
Apple utterly dominates mobile device market with 6% market share – and 77% of the profits – August 6, 2012
Game over, Android: Apple owns 84% of mobile gaming revenue – May 7, 2012
Wealthy smartphone users more likely to have iPhones; less likely to play games, tweet – April 2, 2012
U.S. Apple product users split evenly between Republicans and Democrats; Half of U.S. households own at least one Apple product – March 28, 2012
Study: iPad users more likely to buy – and buy more – online than traditional PC users – September 29, 2011
Apple iPhone users most open to mobile payments – August 22, 2011
iPhone users smarter, richer, less conservative than Android phone users – August 16, 2011
Apple iPhone users spend significantly more on their credit cards than non-iPhone users – November 5, 2010
Study: Apple iPhone users richer, younger, more productive than other so-called ‘smartphone’ users – June 12, 2009
Nielsen: Mac users are better educated and make more money than PC users – July 12, 2002