Former Apple employee: We’ve passed peak Apple and it’s all downhill from here

“The story of Apple Incorporated is far from over. It is the most valuable company in the world, by a large margin. Apple produces a range of exceptional and much loved products. It employs many of the most talented designers and engineers on the planet. But I think Apple has peaked and the story of the next few years will be one of a slow but real decline,” Dan Crow opines for The Guardian.

“Some background: I worked at Apple for four years in the late 1990s, as a software engineer and engineering manager. I joined during the disastrous reign of Gil Amelio, the desolate end of a desolate decade for the company,” Crow explains. “I was there when Steve Jobs returned and executed the most spectacular business turnaround of our lifetimes. I got to know Steve quite well and Apple really well. I’ve been rooting for them ever since. I’m an avid Mac user, though for mobile devices I prefer Android – I also worked at Google for five years.”

MacDailyNews Take: He prefers an inferior, insecure knockoff of Apple’s work? Google must have paid him well.

Crow writes, “Why do I think Apple has passed its peak? There are a number of signs. The most visible recent one is the Maps debacle. Replacing Google Maps with an obviously inferior experience shows how much Apple has changed.”

MacDailyNews Take: Every single one of our experience with Apple’s Maps have been superior to Google’s Maps, from faster redraws to better visuals. Anyone who calls Apple’s Maps “obviously inferior” to Google’s has either never really used both or has an agenda.

Crow writes, “Maps is the most obvious recent sign of changes at Apple, but there are other, more subtle, signs of a creative slowdown. The iPad 4 launched just six months after the iPad 3 with Retina Display. It doesn’t improve substantially over the previous version, yet has managed to annoy users who just bought an iPad 3. This insipid update is not the sort of magical product launch on which Apple has built its reputation.”

MacDailyNews Take: Oh, puleeze. Reality does not mesh with your tripe, Danny:
iPad 4 graphics upgrade a serious horsepower increase; Apple’s A6X is one massive processing machine – November 2, 2012
Benchmarks: Apple iPad 4′s A6X beats all comers in GPU performance – November 2, 2012
iPad 4 has processing power to spare; benchmarks show plenty of speed; beats Google Nexus 7, Microsoft Surface
– November 6, 2012

Crow writes, “It’s not just on the product side where there are signs of Apple slipping. While the recent departure of Scott Forstall has, rightly, garnered a lot of headlines, it’s important not to overlook the fate of John Browett. He was in charge of Apple’s retail stores – a vital component of Apple’s success over the last decade. Browett was in position for just seven months and by all accounts he presided over a significant and ill-advised change in strategy, focussing on profit over customer care – another example of Apple putting its corporate needs ahead of its customers.”

MacDailyNews Take: Browett was a mistake that has been corrected. The average Apple customer was not impacted. Cook needs to field a better candidate.

Crow writes, “Apple has serious structural faults. The loss of Steve was devastating – the entire company was built around him and the mistakes we have seen since he left are entirely consistent with a very hierarchical organisation trying to find its way without its leader. I think in hindsight, we will see that Apple’s peak of creativity, innovation and leadership was early 2012.”

Read more in the full article here.

MacDailyNews Take: We shall see.


      1. This legacy dude is per-Mac OS and pre- iOS 🙂

        You are way too early to call the peak!!! Watch the following years to come how Apple will not miss a beat on product refresh and “new” products!

        AAPL stock is a buy BUY now as it will be $1100 by 2015 🙂

  1. Totally bullshit .

    With Apple making its map , we won’t have such a beautiful turn by turn natvigation . In fact , I think Apple will go downhill if it doesn’t develop it own map as a lot of services use location .

    Ipad 4 early release is to offset the influence by ipad mini . Apple is alsolutely right to do it .

  2. I’m tiered of hearing how aweful Apple Maps is. It works great for me and has never steered me wrong. It works even when I’m in areas that have bad reception for 3G or cell coverage. I know it’s not perfect but it’s not as bad as people paint it.

    1. I agree. I have had a couple of goofs. But, nothing serious and nothing within the past week. I love the 3D effect and the turn-by-turn directions. Has saved me a ton of time and I did not have to shell out cash for a turn-by-turn app. I do not miss the old verison of Maps or Google Maps at all. The current situation and the future with Maps is very bright.

    2. I have iOS6 on my Ipad and Apple Maps still shows dublin zoo in the middle of the city and not in the Pheonix Park where it actually resides. This is months after the release of Apple Maps. Dublin zoo is the most visited tourist location in Dublin and the fact this obvious mistake hasn’t been fixed looks to me like Apple are not prioritising Maps. There is no way that Apple can make its map product as good as Google Maps without spending an absolute fortune on it. Apple are great, I love their design, their products are absolutely beautiful (particularly the new iMac- what a stunner ). Dont be surprised if Maps is cancelled soon

  3. I think that the MAIN reason for the mid-term update of the iPad was mostly to bring connectivity parity to iOS devices, with the A6X being a bonus. WIth iPhone, iPod, and new iPad mini all using lightning connection, it would have been awkward for them to offer the flagship iPad with the older tech. I’ve had my iPad 3 since just after launch, and I’m not ticked off about the bump, although I would probably enjoy it and the improved wifi. But I see this as Apple just going ahead and unifying the connectors and accessories going forward. No big deal, as most people who have an iPad with 30-pin probably have other 30-pin devices, too.

    1. Yeah it ain’t frackin rocket science why the iPad 4 was released.

      The 10″ Retina iPad is the flagship iPad.
      It had to have the lightning connector like the other current idevices.
      The processor needed to be upgraded because they couldn’t have the flagship iPad being outperformed by the iPhone 5.
      They also needed to provide better “global” LTE support.

      The reasons are dead simple.

      I also don’t get the disgruntled buyers of the iPad 3.
      Their device will be supported with easy iOS upgrades for years to come. Yet they still complain.
      Samsung on the other hand releases new devices every 2 weeks. It will probably ship with an outdated OS and will likely never be updated. (Unless you root it)
      Nobody bats an eyelid at this complete lack of support and they carry on like Samsung are the good guys and cash do no wrong.

      I just don’t get it.

    1. “Former employees are always disgruntled” – Not true at all.

      As an example of my point: Tony Fadell

      He not only came up with an innovative product outside of Apple, Apple sells his product in their stores.

  4. This is just another paid hit piece designed to get “hits” and manipulate the stock lower, which is what is happening. HELLO Securities and Exchange commission, please start investigating this.

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