“With Tuesday’s unveiling of the iPad Mini and a fourth-generation full-sized iPad, this has been a major week for the iPad,” Harry McCracken reports for TIME Magazine.
“But this newsiest of tech news weeks also turns out to be a reasonably significant one for the Mac,” McCracken reports. “Much of Apple’s Tuesday event was devoted to new models, including a substantial overhaul of the 13″ MacBook Pro with a Retina display, two absurdly thin new iMacs and an updated Mac Mini [sic].”
McCracken reports, “After the Tuesday presentation, I sat down with Apple Senior VP of Worldwide Marketing Phil Schiller… ‘This is what Apple has always been about, and the Mac has been about, from the first Mac and first iMac,’ Schiller said. ‘It’s always been about making the best Mac we know how. Among the many benefits are making it easy to use and affordable, with great features. This high level of integration is part of delivering on that.'”
Read more in the full article here.