Apple Maps brouhaha hasn’t touched strong iPhone sales

“Despite well-publicized concerns with Apple’s new iPhone 5 Maps app, we have not picked up changes in supply-chain build plans,” Shaw Wu, AAPL analyst at Sterne, Agee & Leach, writes for Barron’s. “Demand appears robust with its online store quoting a lead time of three to four weeks.”

“In addition, we are seeing improving yields on in-cell touch screens meaning it is becoming less of a constraint,” Wu reports. “Instead, what appears to be limiting production is assembly of the iPhone 5 itself as it is not easy to build being a minimalist design using only aluminum and glass in its casing. We view these as short-term issues and continue to see a powerful product cycle.”

Wu writes, “Apple has very high standards where it aims to produce each model to be an exact replica where variance is measured in microns. At this point, we remain comfortable with our forecasts looking for 27 million iPhones in the September quarter and 46.5 million units in the December quarter but believe there is room for upside. On a related matter, we believe Apple made the right decision in addressing its Maps-gate issue head-on… Because Apple Maps is software-based, we have high confidence that it will become more powerful and refined as more mapping and user data are acquired.”

Read more in the full article here.

MacDailyNews Take: As we wrote on September 21st, “Bathe in the luxurious FUD while you can for this, too, shall pass.” Bath time is pretty much over.


  1. Maybe everyone just decided to stay home and play Angry Birds instead of trusting that evil Apple from getting them hopelessly lost in Hoboken.

    Actually, I just like the word, “brouhaha”

      1. LOL! Yeah, gawd knows its all been such an unholy Julio Imbroglio with all things Apple these days… whatever shall we do! Please don’t say we’re doomed.

        Go Apple!

  2. Duh! There are alternatives in the AppStore so it’s total non-issue until Apple’s maps are up to snuff. Plus everyone knows Apple won’t rest till it’s maps are perfect!

  3. Shall we count the number of bug free ver 1 releases of code that Microsoft, or Google for that matter, have come out with? Those who throw stones live in glass houses.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.