Why Apple had to bake their own Maps app

“I was pretty sure that the v1 (beta?) Apple Maps would have gaps and gaffes, and of course it does. Mapping is hard to do,” Ted Schadler, Vice President and Principal Analyst at Forrester Research, writes for Forbes. “(If Apple had it to do over again, it might have pushed harder to keep the Google Map app in place while Apple launched a beta map alongside it. Maybe it still can.)”

Schadler writes, “But Apple had to do maps. It had no choice, really. The reason is simple: maps are the place where mobile matters most.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Rainy Day” for the heads up.]

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