Why Apple had to bake their own Maps app

“I was pretty sure that the v1 (beta?) Apple Maps would have gaps and gaffes, and of course it does. Mapping is hard to do,” Ted Schadler, Vice President and Principal Analyst at Forrester Research, writes for Forbes. “(If Apple had it to do over again, it might have pushed harder to keep the Google Map app in place while Apple launched a beta map alongside it. Maybe it still can.)”

Schadler writes, “But Apple had to do maps. It had no choice, really. The reason is simple: maps are the place where mobile matters most.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Rainy Day” for the heads up.]

77 Comments

  1. “(If Apple had it to do over again, it might have pushed harder to keep the Google Map app in place while Apple launched a beta map alongside it. Maybe it still can.)”

    – No thanks! Google should be tossed to the curb along side Samsung and the sooner the better!

    1. I agree that would have been a better idea, perhaps Apple had to rush this out because of the situation between the two companies? Either way I do have confidence it will all work out in the end. Most of us haven’t even gotten our iPhone 5 in the mail yet there’s still time to work this out.

          1. The U.S. does not buy only 5% of the worlds iPhones. (Illegal knockoffs in 3rd world countries don’t count)

            If I would venture a guess I would say that it was less than, but real close to, 50%.

      1. I find it so funny as people on this site continue to bash Google and then use +1 to signal their support for the anti-Google sentiment. Kinda ironic, don’t ya think?

      2. They’re writers. They do not work for Apple. They do not work for Google. What, they’re smart if they cut down Google? But they’re dumb if they’re critical of Apple? This man is an analyst. He works for neither company. One would hope that he is objective. Unlike you.

    1. I agree. There are some problems, but they make it a 7 or 8 instead of 10. Some in the media are making it seem like it is a 1 or 2.

      One idiot I know, who thinks he is a tech head, proclaimed that he wasn’t going to buy the iPhone 5 until they “fixed” the Map app.

    2. Just used Maps with turn-by-turn for a weekend trip to my son’s high school football game in a place I had never been (4 hours away, not via major interstate). Worked fantastically well. I like the graphics, and the Siri voice info is well timed. It was also very, very accurate.

      The integration of Yelp! Is very nice. It was easy to find and check out local restaurants. Very easy to use.

  2. here we go again.
    all those bitchers…

    BITCH:
    they judge because they hear.
    but only judge once you actually tried yourself.
    just like those religious freaks who tried to block the film The Last Temptation of Christ 1988 with Willem Dafoe, before they even saw the film!

    PUSH:
    Apple, not any other firm, always tried harder, always pushes, whether they invent or copy or not.

    NEW:
    users want unique experiences, so apple had to do own map system. so don’t cry later if it’s not perfect. it’s 1.0 anyway. some bitchers will complain that it will take too many iterations for Apple maps to improve. look at Siri, much has been improved in iOS6 since its beta and it only took a few months. it will not be different with Apple Maps as Apple has the skills, will & definitely the money to do so, esp. if it’s as essential to Apple & its users as Ted Schadler in the Forbes article claims. Apple is the most serious, determined, responsible, user-friendly firm out there, so how can anyone bet against it?!

    fine, iTunes Ping & other project by Apple flopped, but they were little and unessential. Maps is huge. as is Siri etc. Apple will improve. fast.

    PERFECT:
    plus whose system of anything, maps or other, is ever perfect?! nada is in life.

    EXPERT:
    plus Apple maps is based on the top 3 mapping firms that Apple bought, so, if it’s bad now it was bad then. but it isn’t bad. Apple has the means, power, talent etc. to improve mapping more than anyone. Google bought their map service/software too and after all these years they only pushed 3D once Apple announced theirs – so Google hypocrites should stop showing off their system as they insult consumer intelligence in the 1st place.

    FACT:
    anyway, i used Apple maps for months, as developer with access to beta and it worked perfectly fine. it’s actually much better than Google Maps and more practical and visually stunning. i suppose accuracy in maps is as reliable as reception problems.

    ALAS:
    one could argue on & on, but not least is the fact that bitchers will always find stuff to bitch, are never happy, or simply spread anti-competitive FUD/diarrhea whether of own volition or through bribes by competitors, or simple stupidity. taste/try before you judge. and best of all, before you open your big loud mouth, do it better – it’s no wonder bitchers remain poor or unsuccessful, as they are not capable of doing anything of lasting value for society. do it better, then bitch. now go get laid.

    1. Yeah, I don’t like bitchers either. I don’t like it when people bitch because others have objective criticism about something. That means one thing………… irrational fanboy. Immature reaction to something they don’t like. Trying to tell everyone that they are wrong and you are right. Trying to tell everyone that what they experienced didn’t really happen that way. Telling everyone that it’s a conspiracy against Apple. Jeez! Yeah, I don’t like bitchers either.

  3. Simply put, Apple needed to have navigation on their built-in mapping application, and Google wasn’t willing to share, keeping it for their droids. The only solution was fot Apple to do it without Google’s help(?).

    Given time, and this product will be better than the old Google-based mapping app in every respect. For now, it is better in most ways that are important to the majority of users.

    1. Would have been better to purchase Waze outright and use that for turn by turn and crowd sourced maps until they were able to get the bugs out of their home grown one.

  4. Auramac you sir need to do the search test, do a search on all three search engines and compare what you get, Yahoo and Bing give better results than Google going cold turkey can hard sometimes.

  5. I’m mad because they ripped Google maps off iOS 6 and the YouTube app. I mean come on Apple, this isn’t the 90’s any more. You can’t act like Microsoft and bully your way around.

    The only people suffering under this new delusions of grandeur are consumers.

    1. The old YouTube app sucked. Googles new one sucks too. Web based is still best option.

      Web based maps prolly best for some people too. I don’t see it as a big change

      1. I enjoyed using the YouTube app no matter how gimped it may have seemed. It had Apple’s trademark simplicity to it. It was getting long in the tooth but served its functions well. I could search for videos on it which is more than I need.

        They could have removed the app when a replacement was in place, not before.

            1. YouTube is a website! There are many apps that are better as native Apps but there’s no need for a dedicated YouTube app built in and non removable.

            2. Except the website is a bit on the ugly side. I’m a big fan of hybrid apps that download the interface and then populate it with web data presented in an attractive easy to read consistent format.

              The YouTube app was actually my favorite way to view the videos I subscribe to.

              It may surprise you but it turns out that many websites are disorganized and unattractive and filled with ads. Apps help us fight the good fight by protecting us from poor design. 😉

        1. There is a replacement YouTube app for IOS 6- it’s call YouTube! You just have to download the official free Google YouTube app from the AppStore.

          Let’s see how much Google wants Google Map on the iphone and see if they create a standalone app instead of having it bundled with the OS…

            1. Wow! Just downloaded Jasmine and tried it. Very nice app! Not as simple as the Apple version but it is feature rich and better than the YouTube in a browser. Thanks for mentioning it!

              Transit and Jasmine rock iOS 6

    2. You just don’t understand, do you?

      Here’s what TOML said and I agree with that: “Simply put, Apple needed to have navigation on their built-in mapping application, and Google wasn’t willing to share, keeping it for their droids. The only solution was fot Apple to do it without Google’s help(?).

      Given time, and this product will be better than the old Google-based mapping app in every respect. For now, it is better in most ways that are important to the majority of users.

    3. You’re right. But more than that, I ‘ve already bought the apps – when I bought the iPad. It came with Google Maps and a You Tube app.
      I have no problem with Apple adding their app – and even making theirs the default.
      But, they should not be allowed to delete something I already, legitimately own. I want them back.

      1. While I understand and appreciate your point of view, it is built on a false premise. You do NOT own software, you license it’s use, the licensee has the right to revoke that license at any point. Terms and conditions…

  6. The YouTube app on the iPad was my favorite way to access YouTube. Although they should’t have released maps in its current state, they definitely need to control maps. I hope they are working out the kinks and get transit back in and expand the 3D maps to many more areas.

  7. Really not so bad for me, using maps. Had trouble finding same number of options for routes (route 1, 2, 3 used to be, in all cases I believe)

    But flyover is quality, and should have* the wow factor, along with good turn by turn, maybe even the best design yet as for how clear it is / simple…Apple.

    *Should have. The RDF flickers these days, but that doesn’t mean these products aren’t excellent.

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