“Twitter one year. Facebook the next. Whoever Apple chooses to befriend and integrate into its popular iOS platform becomes the immediate beneficiary of massive attention — and maybe fortune as well,” Jennifer Van Grove writes for VentureBeat. “Such may very well be the case for Yelp, which is a featured partner in Apple’s Maps application.”
“In Apple Maps, a typical search for coffee, spas, food, libations, entertainment, and so on, will return a collection of places all tied to their Yelp business pages with each showing their Yelp-star rating on the map,” Van Grove writes. “A click on any business will surface a dynamic and glossy business page with a rotating cover photo, business info, Yelp reviews, and photos sourced from Yelp. A person can also click to check in at the location, add a photo, or leave a venue tip all through the Yelp integration.”
Van Grove writes, “Apple Maps, with the help of Yelp, gets the places experience just right. Yelp data in Apple Maps is both fetching and functional; the marriage of maps and Yelp-enriched business listings makes for a stunning experience that pumps up the volume on the usefulness of Yelp’s service. Google+ Local mobile business pages, by comparison, appear drab.”
Check out the screenshots in the full article here.