Boom! New Apple Maps in iOS 6 put Garmin, others in the crosshairs

“It’s been a few days now since Apple officially unrelieved its latest and greatest smartphone – the iPhone 5,” Christopher Versace writes for Forbes. “Already Apple and AT&T have shared the iPhone 5 has broke prior iPhone order records. Those comments have led to favorable ones for FedEx, which stands to benefit as Apple starts shipping the iPhone 5 from from factories in China.”

“The flip side of the halo effect, however, tends to mean pain for those companies that are in the crosshairs of Apple’s innovations. With its iPod, iPad, iPhone, Apple TV and most importantly iTunes products, Apple has changed the way people consume and pay for content. Music. TV shows. Movies. Books, text books and magazines. Software. Games and more,” Versace writes. “As one would expect given Apple’s install base, this has had a ripple effect in a bad way across those aforementioned industries and the companies that serve them.”

Versace writes, “With Apple’s new iOS 6, which will be supported by a number of iOS devices including several iterations of the iPhone, iPod Touch and iPad, Apple may be aiming at Google’s Google Maps, but odds are it will hit GPS device vendors like Garmin, Cobra Electronics and TOMTOM NV even harder.”

Read more in the full article here.

MacDailyNews Take: Well, likely not TomTom. TomTom said in June that it struck a deal to supply Apple with “maps and related information.” TomTom did not disclose any other information about the deal.

Related articles:
Apple: We’ll take the in-vehicle GPS market now, thanks – June 12, 2012
TomTom shares surge on Apple deal – June 12, 2012
Apple shows off iOS 6 with all new Maps, Siri features, Facebook integration, Shared Photo Streams via iCloud, and more – June 11, 2012


    1. As soon as I get iOS6 loaded tomorrow, I’m ripping the TomTom APP off of my iPhone and getting that 1Gb+ of data back! 90% of my trips are within 150 miles on major highways in the midwest with decent Verizon coverage – I’m hoping Maps will be able to handle that.

    2. Check the series of articles appleinsider did on Apple’s maps app and you will learn that constant cell connection is no longer a requirement for most features. Maps are vector based, and remain loaded (across a 300 mile area +/-) for offline use.

  1. There’ll still be a market for GPS apps with self-contained map info (with regular downloadable updates), and doesn’t rely on always-available network reception. Quite a few areas of the globe still don’t have reliable data network.

    But for the majority of city-dwellers, yes the days of standalone GPS units are numbered.

  2. Unrelieved?? Almost tongue in cheek there. I guess they mean unveiled.

    I have used 2 navigation apps since I first got the 3GS. Co-Pilot and Navigon. Both were cheaper than the leading companies apps and could be installed on multiple phones.
    Navigon is my choice since it had more accurate maps and a better interface.

    Will certainly try out the new Map app especially if it can save locations.

      1. That could work but then you would have a lot of locations in your contact list. It would make sense to have access to contacts but also have a separate list for locations.

    1. Unrelieved is when you are using your GPS to find nearest bathroom so you can get relief.

      I am also a fan of Navigon and use it both on my iPhone and iPad regularly. The iPad picks up GPS signal far better than the iPhone (figure it has something to do with size of antennae), I can lay it on seat next to me when traveling alone and the voice prompts work wonderfully. Unless you have constant wi-fi or data signal, which I don’t use on iPad, ordinary map programs are useless.

      1. The actual article may have corrected the mistake after MDN found it.

        I’m looking forward to the new maps. I hope Apple gives you the ability to turn off street traffic. Kind of worthless and gets in the way. I only want to see freeway traffic.

  3. I’ll tell you what will triple the value of the iOS 6 maps app – a dash mounted iPad mini and downloadable maps. The first is a near certainty while the second may be a distant dream, unless Apple incorporates a button to enable the user to download maps. But then you’ll have to figure out the amount of free flash disk space you have remaining in your device (which shows up in iTunes when you sync) and I don’t know if Apple will be comfortable with allowing consumers to decide for themselves if the amount of space maps will take up on their device will be worth the trouble.

    Perhaps they could make maps downloadable as part of iTunes sync, but then you’ll have to decide which map you wanted to download and within that what area of the city you wanted to download. I think Apple will stick with vector based maps that are updated off the air for the time being.

    1. A car mounted iPad Mini will no doubt be a LOT cheaper than my first Garmin GPS ($450) bought in 2007 and a heck of a lot more versatile. Now of course these things in your local Costco are like $125 but Garmin still has an outrageous yearly charge to update maps (something you don’t have to worry about with Apple Maps). Now they have a “lifetime” option trying to nab as many dollars as fast as possible before they are out of business no doubt. Doubtful they will be around another 5 years let alone a lifetime. Garmin made good devices don’t get me wrong, but they also were just a tad too greedy.

      1. Belevie Garnmin’s bread and butter is the fitness/jogger devices now. They also sell a lot of general aviation navigation/communications systems -though that market isn’t robust now because of the economy.

        1. Garmiin is also big in nautical applications and they go beyond just GPS to fully integrated instrumentation including wind speed & direction, radar, VHF radio, depth soundings, fuel level, and much more.

    2. Right from the very beginning of the chatter about an iPad Mini, when everyone was carping about it, saying what’s the point, why would anyone want one, yada yada yada, I said its biggest advantage was as a more portable ebook reader and navigation device, the greater screen real estate making it absolutely ideal for using both street-level turn-by-turn maps for navigation, and contour maps like the UK’s Ordnance Survey and US Geographical Survey maps, along with those of other countries using something like Viewranger.
      Car dash mods to take a Mini at a slight angle so a driver could see the screen at a glance, coupled with voice guidance would be so much better than satnav devices stuck to the screen.

  4. the article itself is unrelieved.

    The consumer side of the business has already been hurt for these companies, this is nothing new and this guy has been asleep at the wheel if he is just now realizing this.

    Ever Android device sold since late 2009 early 2010 has had an excellent navigation app built in with turn by turn directions. Now the iPhone will have similar functionality out of the box.

    I’m not sure about TomTom but Garmin is heavily into aviation, marine and military hardware. They also produce very specialized hand held devices for a range of uses from hiking to geographical surveying.

    I don’t see mobile phones replacing every segment but the general GPS market will continue to decline as the phones we carry improve on the mapping front.

  5. ““It’s been a few days now since Apple officially unrelieved its latest and greatest smartphone”


    Could he have been going for “revealed” there?

  6. TomTom owns the map maker TeleAtlas since a couple of years. Therefore Apple buys maps from them because they don’t want to buy from the other map maker Navteq since Nokia owns them.

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