Google’s YouTube rolls out new ad-supported version of iPhone app

“Google Inc is releasing a new version of its YouTube video app for iPhones that will for the first time feature advertising but won’t have the benefit of being pre-loaded on Apple Inc’s popular smartphones,” Alexei Oreskovic reports for Reuters. The new YouTube app will be available for download at Apple’s App Store beginning on Tuesday, Google said in a blog on the company website on Tuesday.”

“The new YouTube app for the iPhone will feature thousands of additional videos, according to the blog post, as well as improved features for finding videos and sharing videos on social networks,” Oreskovic reports. “Unlike the previous version of the YouTube iPhone app, the new version will feature online advertising, a Google spokesman said. Online ads generate the bulk of Google’s revenue, the world’s No.1 Web search engine, and YouTube already offers ads on its mobile website and on the version of the app for Android smartphones.”

Oreskovic reports, “Apple said last month that its license to include the YouTube app in the iOS operating system used by the iPhone and iPad had ended. According to data measurement firm Nielsen, YouTube was the third most popular iPhone app by users, including both pre-installed apps and downloaded apps, in the U.S. in June. Google said it was working on a version of the YouTube app specially-designed for iPads, which should be available in the coming months.”

Read more in the full article here.

MacDailyNews Take: Regardless of the app, it will have fewer users by not being included by default.

Google abused Steve Jobs’ trust to Microsoftian extremes and, for that, they will pay.

Related articles:
iOS 6 Maps app superior to Google maps; will also be used in third-party apps – August 4, 2012
Analyst: Apple positioning itself to dump all Google products, including search – September 4, 2012
Google has the most to lose in war with Apple – August 9, 2012
Apple removes Google’s YouTube app from iOS 6 – August 6, 2012

23 Comments

  1. Wow, the YouTube app was the 3rd most popular app? I would never have guessed that. I guess my smartphone usage is quite a bit different than the average person then, as I probably only launched that app 3 or 4 times ever.

    I really don’t understand how so many people spend so much time watching vids on YouTube. Aside from vids being hosted on YouTube and then embedded in websites, I NEVER go to YouTube.

    This app will never make it to my iPhone 5.

    1. i have an xbox and youtube has lots of walkthrough videos for games. a lot of times they pop up the day the game is released.
      youtube is like TV for kids. my older one loves it and he’s only 5

        1. mostly to find all the hidden crap
          another plus is that the reviews suck and watching a youtube video gives you an idea of how good the game or DLC is.
          the Mass Effect series you can import saved games from 1 to 2 and 2 to 3 and there are lots of decisions that can affect the game later on. there were some parts i was stuck on for hours and depending on the characters you choose, your class and the powers upgrade the game strategy will be very different

          i like to know. the games take something like 30 hours to beat for each game

      1. I turned that off under preferences previously as I absolutely hated how jarring it was to throw you into another app. I’ve been running iOS 6 beta and since they have removed it, I haven’t missed it at all. In fact, I didn’t even notice they had removed it in beta 4 until I read about it on the dev forums…

  2. I don’t think this is a big problem for both Google and Apple. People will not stop using YouTube because the Apple built app vanishes. They people who use YouTube will just download the Google built app. People who don’t use YouTube in their iPhone won’t download it just like they didn’t use the preinstalled app. Also, no iPad version?

  3. People will start using YouTube less just because of sheer Ad overload. I incidentally used it but will certainly avoid the “new and improved” Ad laden version.

    1. I read somewhere about the advertising bubble. If advertisers like Google push the value of buying things down by using the “free with advertising” model, no one will actually make any money other than from ads. Then ad revenue will dry up and the bubble will pop.

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