“It’s hard to imaging Coke without the classic red label and white, old-time Coca-Cola script that goes back more than a century, or Apple without, well, its apple icon that has a small piece cut out,” Rex Crum reports for MarketWatch.
“Then there is Microsoft, the world’s largest software company,” Crum reports. “Microsoft hasn’t always been known for being the most innovative tech giant, but it is seeking to change that with a new slate of products and, as of Thursday, a new logo for the first time since Ronald Reagan was president.”
Crum reports, “The new logo is the fifth one in Microsoft’s 37-year history, but the first new logo since 1987.”
Read more in the full article here.
MacDailyNews Take: They need a lot more than a new logo.
Their logo now is their best product. I wish Word and Excel were as sleek as this. Wait … no. I don’t use Word and Excel anymore but Pages and Numbers.
No depth. — No surprise.
Isn’t Apple the worlds largest software company?
+1
Hmm…Now why was I expecting to see a square with a bite out of the side? Probably they’d put the bite on the left instead of the right so they could say they were NOT copying Apple.
Great comment! Although it’s probably true, they probably considered it!
Nah, that is going to be Samsung’s new logo… An ‘S’ with a bite taken out of it.
What, me copy?!
What they should have is a square with a bite taken out of it AND a puddle below of puke that would naturally occur. Of course, Microsoft would describe it as a drop shadow signifying depth but we know better.
Boring, but I think it is referencing their “metro” tiles. Which is something they are going to regret on pc’s if the reviews are accurate. Which I believe they are, by the way.
Not too dissimilar from the logo in the Chrome address bar, just reordered the colors a bit.
Innovation. ®
Hey, aren’t those the new colors for the kick stands? Those tiles are the best they could do when they shrink down the logo to fit on inferior 7″ displays.
My old Commodore 64 is much better!
Need the Guy that tatooed the Zune logo on his body to follow up with the New Windows Logo. One failed product and the newest failing product.
I hope they paid a few millions for that. Primary colors, looks like it would belong in a nursery.
The Titanic needed new racing stripes too.
Last one was a distorted flag. Now these squares. Both means Windows. But windows analogy is gone (see iOS), so makes no sense, maybe tiles… but still the same stupid colors as Google. Lame as usual.
Wow… if you think those colors are the same as google’s well…
I guess it’s just their official recognition of what we always knew:
Microsoft = Windows.
The new logo reminds me of Europe: hold on to past glories, reject the future. They have bet their entire future on office bothered is nothing in the logo that remotely evokes innovation, the future, seduction (Eve’s bite of the apple gave us sex, yea, Eve!) technology, connection, mobile, sexy curves, NOTHING, The lack of imagination in t logo states the obvious: we are of, by and for the mediocre. even the name of the company is has-been.
Of course, Microsoft must have gone for this explanation – even though the link below refers to Google choosing those colors…
http://wiki.answers.com/Q/What_is_the_explanation_for_the_Google_logo_colors
“…the explanation might be that colors are assigned to letters according to whether their positions represent a prime number or don’t.
Thus letters number 1, 2, 3 and 5 (all of them prime numbers) have a distinctive or “prime” color assigned: blue, red, yellow and green. Letters number 4 and 6 (not prime numbers) repeat colors -no longer “prime colors”- in the same order that such colors were assigned in the first time: blue and then red.
If the sequence were to continue with new letters, the next letter, number 7, should have a new or “prime color” since 7 is prime; letters number 8, 9 and 10 should repeat colors in the preestablished order: yellow, green and the same as 7’s; letter number 11, also a prime number, should have another new color, and so forth.
Both of the above answers are plausible. Most people think there are three primaries (the additive primaries are red, green and blue; the subtractive primaries are cyan, magenta and yellow; and the artists’ primaries are red, yellow and blue). However, there is no reason to pick out red, green, yellow and blue on this basis. However, there are four psychological primaries associated with the unique hues: red, yellow, green and blue. These psychological hues have far more visual/psychologal importance than the three primaries of any colour mixing system. The correct answer is therefore that the four colours have been chosen as the four psychological primaries.”
I think copying the “Simon”tm makes more sense.