“Between the hotshot designers and brainy engineers Apple Inc. questioned for three weeks in the company’s bitterly fought patent battle against Samsung Electronics Co Ltd, a marketing expert from MIT took Apple’s lawyers all of three minutes,” Dan Levine reports for Reuters.
“But the testimony from MIT Professor John Hauser cuts to a central dilemma in the smartphone patent wars,” Levine reports. “What is a single nifty feature worth? Hauser’s answer: exactly $39 per phone for a device that recognizes a second finger on the touchscreen.”
Levine reports, “If such features are deemed to be as valuable as Hauser suggests, a verdict in Apple favor’s might represent more than just a big payout in damages. It could also prompt the judge to award Apple a much bigger prize: a sales ban on Samsung mobile products.”
Read more in the full article here.
Apple v. Samsung: Apple’s closing arguments summarized – August 22, 2012
Why Apple might be better off losing its patent lawsuit against Samsung – August 22, 2012