Apple v. Samsung: email reveals Apple iPhone sparked ‘crisis of design’ at Samsung

“Samsung takes pride in its distinctive designs and as a restless, competitive culture Samsung Chief Strategy Officer Justin Denison testified in the fourth day of the Samsung-Apple patent trial in U.S. District Court in San Jose Monday,” Brian Caulfield reports for Forbes. “However Apple lawyer William Lee pounced after Denison described Samsung’s ‘hyperbolic,’ management style as Samsung’s lawyers referred to an internal email that described a ‘crisis of design’ at the company.”

“Objections from Samsung’s lawyers were repeatedly overruled by U.S. District Court Judge Lucy Koh, who noted Samsung ‘opened the door,’ to such questions, since Denison discussed the email earlier in his testimony,” Caulfield reports. “Lee took the opportunity to have Denison walk through the email in front of jurors: ‘All this time we’ve been paying all our attention to Nokia, and concentrated our efforts on things like Folder, Bar, Slide, yet when our [product] is compared to the unexpected competitor Apple’s iPhone, the difference is truly that of Heaven and Earth,’ according to the email. ‘It’s a crisis of design.'”

Read more in the full article here.

MacDailyNews Take: And so Samsung decided to stop copying Nokia and instead slavishly copy Apple.

Apple’s products came first, then Samsung’s:

Samsung Galaxy and Galaxy Tab Trade Dress Infringement

Here’s what Google’s Android looked like before and after Apple’s iPhone:

Google Android before and after Apple iPhone

[Thanks to MacDailyNews Reader “David E.” for the heads up.]

Related articles:
Apple’s Forstall on the stand: Steve Jobs’ ultimatum; ‘no reason’ to look to Samsung for ideas – August 6, 2012
Apple reveals tactics in first week of Samsung patent infringement trial – August 4, 2012
Samsung’s lawyers breached the rules again, showed witnesses the courtroom prior to testimony – August 4, 2012
Samsung lawyer attempts to pry next-gen iPhone info out of Phil Schiller – August 3, 2012
Apple accuses Samsung of making false claims; submitting doctored, misleading exhibits to court – August 3, 2012
Why Samsung’s case against Apple is bogus – August 3, 2012
Apple v. Samsung patent war pits two legal stars – August 3, 2012
Apple to Samsung: Do not reveal iPad, iPhone sales data – August 3, 2012
Apple v. Samsung: Meet Apple’s next 7 witnesses – August 3, 2012
Judge Koh on Samsung’s quest to use ’2001: A Space Odyssey’ as ‘evidence’ against Apple: Nope – August 2, 2012
Apple asks Judge Koh to rule in its favor after Samsung’s excluded evidence leak – August 2, 2012
Apple says it will seek sanctions over Samsung’s press release of excluded evidence – August 2, 2012
The 125-year-old U.S. patent law that could cost Samsung $2 billion for slavishly copying Apple’s designs – August 1, 2012
Samsung defends decision to share excluded evidence with media – August 1, 2012
Apple says jury should learn that Samsung destroyed evidence – August 1, 2012
Samsung, after ‘begging’ to get Sony into Apple patent trial, flouts judge and releases ‘excluded evidence’ anyway – July 31, 2012
Apple v. Samsung Live Blog: Trial opens with one juror gone, Samsung begging – July 31, 2012
Apple attorney: Instead of innovating, Samsung chose to copy iPhone and iPad – July 31, 2012
Apple aims for total war, salted earth in Samsung patent infringement fight – July 31, 2012
Apple-Samsung jury picked to decide U.S. patent trial; Google engineer fails to make final cut – July 30, 2012


  1. Slowly the cats get let out of the incriminating bag. I sure hope Apple gets billions of dollars from Samsung and stops using them as a manufacturing partner. You wanna copy Samstung? Then you ain’t got no class you bottom feeder Samscum and deserve to be treated with nothing but sneering contempt.

  2. As MDN continually illustrates, a picture is worth a thousand words. This trial also proves to me that Apple has no intention of abandoning the iPhone’s iconic design and UI. The next iPhone will be instantly recognizable as an iPhone. Otherwise why bother with this mega-lawsuit? If this was only about money, then it would have settled before now.

    1. You got it Larry. The form factor will be tweaked ala iMac, MacBook, MacBook Pro/Air, but it won’t change from its highly recognizable look and feel. It’s called ‘trade dress”, and no matter what Samsung says, it is patentable.

      1. You bet it’s patentable. Several years ago in Texas a chain of Mexican restaurants named Taco Cabana used an indoor patio concept. Then another chain, Dos Pesos, appeared and copied it exactely. The court’s penalty for “trade dress infringement” was so severe, the whole Dos Pesos operation was turned over to Taco Cabana, lock, stock and tacos.

  3. I was at DMV this morning to register a car. Of course the wait is an hour plus and so I am texting, surfing, checking email on my iPhone. In looking around I see about a dozen others doing the same. Clearly using iPhones, but on fellow near me is covering his phone carefully. It is only when it slipped out of his hand I saw it was a clone. It was obvious he suffered from iPhone envy. Two iPhones had funny animal cases, one a frog, one an owl. Those were owned by two young girls, about 12 I would guess. Wow, everybody has an iPhone. At least in Santa Clara county. Note to self: Buy more AAPL

    1. i see I all the time.

      Those that have an android in public do tend to fall Into two categories (IMO anyway)

      1. As you describe, hide/conceal.
      2. The “I hate apple” crowd. Not afraid to bash the iPhone by repeating the baseless bullshit claims of android superiority.

      I had a guy tell me the other day that iCloud was googles idea that apple stole… I asked him to explain the iTools>.mac>MobileMe>iCloud progression, He had no idea what they were.

  4. This is not only a trial of copying, but the future of software patents.
    If Samsung wins then software patents are almost worthless and all companies might as well copy successful products.
    If Apple wins, it will limit who can enter a new market in future, and VisiCalc can sue Lotus 123 and MS for MultiPlan/Excel, etc.

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