The Daily, News Corp.’s attempt to create a digital newspaper for the iPad age, is laying off nearly a third of its staff,” Peter Kafka reports for AllThingsD.

“The publisher plans to tell its workers today that it will fire 50 of its 170 employees, according to people familiar with the Daily’s plans,” Kafka reports, noting that News Corp. also owns AllThingsD. “The move comes 18 months after the tablet newspaper’s high-profile launch, and a little more than a month after News Corp. announced plans to split itself into an entertainment company and a newspaper company.”

Kafka reports, “Employees who produce the paper’s editorial page and sports coverage will be heavily hit by the layoffs, and the Daily will run skeletal versions of those sections from now on. But the cuts will affect other parts of the Daily, including its design and production staff.”

Read more in the full article here.

MacDailyNews Take: Finally. How soon until the other 120 get their pink slips?

As we wrote back in April 2011: “The Daily is losing audience because it’s a pain in the ass to read. It’s always been that way and it hasn’t improved rapidly enough. We do not want to be forced to learn several new paradigms for accessing content. We just want to read/view/watch/listen to the news. You can’t find anything painlessly in The Daily, so we stopped bothering. Also from News Corp., the less ambitious NY Post app for iPad is far better; it’s navigable without having to screw around pinching and swiping and tapping assorted crap, much of it hidden. Launch the NY Post app and you get their version of the news; that’s all we want.

We don’t want stupid UI puzzles, we just want the effing news!

The Daily needs to remove (or hide) the bells and whistles, open on the Table of Contents (or just copy The NY Post app) and KISS. Then we might consider launching The Daily on our iPads again. Maybe.”

We haven’t bothered to look at the thing in well over a year. Has anyone? If so, did they take any of our advice?

Related articles:
News Corp. may axe money-losing iPad news app ‘The Daily’, says source – July 12, 2012
Rupert Murdoch to split News Corp. into two publicly traded companies – June 28, 2012
News Corp.’s The Daily averaging only 120,000 readers at most per week – September 29, 2011
News Corp.’s ‘The Daily’ lost $10 million over last three months – May 5, 2011
Twitter data suggests News Corp.’s The Daily iPad news app is losing audience – April 6, 2011
The Daily: First national daily news publication exclusively for iPad debuts; Jobs: ‘It’s terrific’ – February 2, 2011
News Corp. and Apple launch The Daily for iPad: 99-cents per week, $39.99 per year – February 2, 2011
News Corp.‘s Rupert Murdoch, Apple’s Eddy Cue to launch The Daily at special media event on Feb. 2 – February 1, 2011
Major sponsors back launch of News Corp.‘s ‘The Daily’ iPad newspaper – January 17, 2011
Apple and News Corp. delay launch of ‘The Daily’ iPad news service – January 14, 2011
Code leak provides early peek at News Corp.‘s ‘The Daily’ for iPad – January 13, 2011
RUMOR: Steve Jobs to join News Corp.‘s Murdoch on-stage to unveil iPad-only ‘The Daily’ on Jan. 19 – January 11, 2011
RUMOR: News Corp. chief Rupert Murdoch to debut ‘The Daily’ iPad-only publication on Jan. 19 – January 10, 2011
Rupert Murdoch’s News Corp. to launch ‘Daily’ iPad newspaper in January – December 17, 2010
Excitement runs high ahead of News Corp.‘s launch of ‘The Daily’ iPad ‘newspaper’ – November 26, 2010
iPad newspaper ‘Daily’ created by Steve Jobs and Rupert Murdoch to launch within days – November 20, 2010
News Corp.‘s James Murdoch says iPad apps are cannibalizing physical newspapers – November 12, 2010
News Corp’s Rupert Murdoch may be preparing to launch two iPad newspapers – September 15, 2010
Rupert Murdoch’s News Corp. plans new national digital newspaper for Apple iPad, iPhone – August 13, 2010
News Corp.‘s Rupert Murdoch hails Apple’s revolutionary iPad as ‘game changer’ – August 05, 2010
News Corp.‘s Rupert Murdoch: ‘All media is going to go onto Apple’s iPad’ (with video) – March 18, 2010
News Corp.‘s Rupert Murdoch waxes enthusiastic about Apple’s iPad – February 19, 2010
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