5 things Yahoo CEO Marissa Mayer can learn from Steve Jobs

“It is a rare tech company that can make a comeback,” Therese Poletti writes for MarketWatch. “And it’s nearly impossible for an Internet company. It may take awhile, but when it looks like the innovation is gone and the geeks in Silicon Valley declare you are done, they’re usually right.”

“The two most impressive tech turnarounds in the last two decades have been at International Business Machines Corp. and Apple Inc.,” Poletti writes. “But among Internet companies, there are more dead than survivors. Take note, Yahoo.”

Poletti writes, “So Marissa Mayer, formerly a well-regarded Google Inc. executive, is facing an imposing challenge as Yahoo’s chief executive. She lacks CEO experience and will be working under a microscope as she tries to save Yahoo and its tattered brand… Because Mayer can’t consult with the late Apple co-founder, Steve Jobs, who orchestrated one of the greatest turnarounds in the Valley, we have compiled a few tips that might help.”

Yahoo CEO Marissa Mayer<br>(photo by Brigitte Lacombe)
Yahoo CEO Marissa Mayer
(photo by Brigitte Lacombe)
5 things Yahoo CEO Marissa Mayer can learn from Steve Jobs:
1) Review all of Yahoo’s product lines with a brutal and unsentimental eye.
2) After getting Yahoo focused on its core strengths, unleash a marketing campaign to tell consumers and partners about them
3) Stop the leaks from inside Yahoo
4) Go with your gut instincts, as Jobs always did
5) Find some stars within Yahoo, and get them to stay

Read more in the full article here.

Related articles:
Marissa Mayer to get close to $60 million (and maybe more) as Yahoo CEO – July 19, 2012
New Yahoo CEO Marissa Mayer was secret iPhone user at Google – July 18, 2012
Marissa Mayer leaves Google to become Yahoo CEO – July 16, 2012

28 Comments

  1. Mayer may have serious problems with points #1, 4, 5, since there are quite a lot of CEOs that can do all that, but their eyesight is misplaced, so they ruin good ideas (#1), their gut instincts stink like guts (#4), and they find totally wrong “stars” (#5).

    You have to be outstanding person to try those bold practices. No one can learn anything from Steven Jobs because no one else is Steven Jobs.

    This is why most of CEOs are moderate in their actions. Not because they can not be bold, but because they are not genius to clearly see that their actions really bring the bright future, and not bring a catastrophe quicker that it is already approaching.

  2. I still can’t believe such a beautiful woman is CEO. Usually they suffer from BAS (Battle Axe Syndrome) or look like the usual elder female Senator or Governor where “the older they got they cuter they weren’t.” And where time had ravaged their faces. Mmmm, sounds sexist doesn’t it? Jes sayin’.

  3. IMHO, Marissa Mayer should turn Yahoo into a great porn site with herself as the 1st model. There always some $$ to be made in porn industry.

    my 2 cents…

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