“It is a rare tech company that can make a comeback,” Therese Poletti writes for MarketWatch. “And it’s nearly impossible for an Internet company. It may take awhile, but when it looks like the innovation is gone and the geeks in Silicon Valley declare you are done, they’re usually right.”
“The two most impressive tech turnarounds in the last two decades have been at International Business Machines Corp. and Apple Inc.,” Poletti writes. “But among Internet companies, there are more dead than survivors. Take note, Yahoo.”
Poletti writes, “So Marissa Mayer, formerly a well-regarded Google Inc. executive, is facing an imposing challenge as Yahoo’s chief executive. She lacks CEO experience and will be working under a microscope as she tries to save Yahoo and its tattered brand… Because Mayer can’t consult with the late Apple co-founder, Steve Jobs, who orchestrated one of the greatest turnarounds in the Valley, we have compiled a few tips that might help.”
5 things Yahoo CEO Marissa Mayer can learn from Steve Jobs:
1) Review all of Yahoo’s product lines with a brutal and unsentimental eye.
2) After getting Yahoo focused on its core strengths, unleash a marketing campaign to tell consumers and partners about them
3) Stop the leaks from inside Yahoo
4) Go with your gut instincts, as Jobs always did
5) Find some stars within Yahoo, and get them to stay
Read more in the full article here.
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