Ben Popper reports for The Verge, “‘The mythical Apple television set that everyone talks about is already here,’ said Jeremy Allaire, CEO of Brightcove, sipping an iced cappuccino with The Verge on a particularly hot New York morning. ‘Airplay is the trojan horse that has put connected TVs into every household with a iPhone or an iPad.'”
“Today Brightcove announced that its App Cloud platform will create a toolkit to focus on helping media companies create dual-screen apps: programs which use the iPhone or iPad as a remote control while streaming HD video to television sets through an Apple TV,” Popper reports. “This technology, Airplay, will soon work with Apple computers as well, provided they are running the newest version of Apple’s Mac operating system, Mountain Lion.”
Popper reports, “A recent survey found that 80 percent of Americans are multitasking on a smartphone or tablet while watching TV. Attempts to create web connected televisions in the past, most notably by Google, have been stymied in part by poorly designed and overly complicated remotes. ‘The iPad with Airplay changes all of that, by putting a powerful, intuitive remote into people’s hands,’ says Alliare.”
Read more in the full article here.