Apple losing its edge under CEO Tim Cook?

“From June 11- 15th Apple Inc. held its annual World Wide Developers Conference to luke-warm review,” Brian Booker writes for ValueWalk. “Many were expecting or at least hoping, for an unveiling of the iPhone 5. And just about any WWDC without an iPhone 5 was all but bound to fail to meet expectations. Perhaps more tellingly, Apple failed to unveil any true innovations or ground-breaking developments.”

“Some pundits are already beginning to wonder if Apple is losing its step and if the lack of ground breaking products and services since the loss of Steve Jobs points to a loss of creativity and innovation within the firm,” Booker writes. “The most talked about announcement at the WWDC was the inclusion of the retina display on the Macbook Pro line. The Retina display is Apple’s ultra-high resolution 15.4” screen sporting 2880×1800-pixel resolution. Yes, scaling up the retina display for the Macbook [sic] Pro line is certainly an achievement, but it doesn’t have the ‘oomph’ of launching a new iPhone or Mac line. On the other hand, the launch of the Macbook Pro line with Retina does dispel a major rumor, that Apple would be dropping the Macbook line.”

Booker writes, “More importantly, Apple has arguably failed to launch a ground-breaking product since the release of the first iPad in April of 2010 and iPhone 4 in June of the same year. Since then, Apple has focused on incremental upgrades across it’s line of hardware, and despite rumors of an iPhone 4, the company has launched only the moderate upgrade iPhone 4S… So is Apple losing its step? While it may be too soon to tell, the news coming out of Apple does seem less revolutionary these days. Whether this is due to the loss of Steve Job’s business genius, difficulty in pushing an already pushed envelope, or part of a larger business strategy remains to determined. Yet after years of leading the consumer electronics market, Apple will now have to look far and wide to come up with a truly innovative product.”

Booker writes, “Apple is still the unchallenged king of the tablet market but change may be on the horizon. The Android-based Amazon Kindle Fire debuted in the 2011 Christmas season and had a strong showing, selling some 4.7 million tablets during the 4th quarter (2011). In total Android tablets account for”

MacDailyNews Take: That’s it. No, seriously, that’s exactly how that paragraph ends; with no punctuation, in midstream, it simply cuts off – just like Brian’s oxygen supply in the womb.

Oh, BTW:
• Apple’s revolutionary iPad widens lead as tablet sales surge – June 15, 2012
• Apple’s massive domination of tablet market unabated as Amazon’s tiny screen Kindle Fire demand tumbles – June 5, 2012
Apple’s iPad remains dominant in Q112 while Amazon’s tiny screen Kindle Fire fizzles – June 4, 2012
• Amazon’s tiny screen Kindle Fire shipments have dropped off a cliff – May 9, 2012
• Amazon’s Kindle Fire shipments fizzle to anemic 4% market share – May 4, 2012

Booker writes, “Meanwhile, Microsoft is about to launch Windows 8 for tablets and will enter directly into the market with their own tablet, the ‘Surface.’ While it may be too late for Microsoft to enter the tablet market, early previews have been largely positive. Windows 8 has received promising early reviews…”

MacDailyNews Take: Booker’s definition of the word “positive” is obviously unique in all the world:

• Jason Schwarz: Top 10 reasons why Microsoft’s Surface is DOA – June 22, 2012
• Acer founder: Microsoft will quit making tablets soon – June 21, 2012
• Thanks to Apple, Microsoft is doomed in the era of mobile computing – June 20, 2012
• Apple’s revolutionary iPad vs. Microsoft’s anti-tablet ‘Surface’ – June 20, 2012
• Microsoft’s Surface tablets provokes ‘sense of betrayal’ among Windows PC assemblers – June 20, 2012
• Fox News: Copier Microsoft is doomed to fail with Surface tablet – June 19, 2012
• Microsoft’s Surface tablet destined to be as successful as the Zune – June 19, 2012
• Surface: Why Microsoft’s big mystery turns out to be a big mistake – June 19, 2012
• Microsoft’s Suicide, er… ‘Surface’ – June 19, 2012
• ZDNet Sr. Tech Editor Perlow: Microsoft’s Surface has catastrophe written all over it – June 19, 2012
• ZDNet’s Kingsley-Hughes: Microsoft’s Windows 8 is an awful, horrible, painful design disaster – June 8, 2012
• Analyst meets with big computer maker, finds ‘general lack of enthusiasm’ for Windows 8 – June 8, 2012
• Dvorak: Windows 8 an unmitigated disaster; unusable and annoying; it makes your teeth itch – June 3, 2012
• The Guardian: Microsoft’s Windows 8 is confusing as hell; an appalling user experience – March 5, 2012

Full article – Think Before You Click™here.

MacDailyNews Take: Unfortunately, the world is full of abjectly stupid people. If they were all herded onto an island, Brian Booker would be their king.

[Thanks to MacDailyNews Reader “BIll Elkus” for the heads up.]

82 Comments

      1. even though I didn’t buy a new retina this month apple got about 7,000 off of me this year with every other device one person is not apple it’s a idea and a perfect one at that

    1. I read many of the comments on this article at its original site… Mostly they said… “Another idiotic article by someone who just.doesn’t.get it. A waste of pixels.”

      Such fun.

      en

  1. The media is generally in a race to the bottom, but things are becoming truly ridiculous with this wishful “Cook-is-bad-for-Apple” thinking. Can you imagine the frenzy if Apple actually just matched a previous quarter’s profit?

  2. Actually yes, they are loosing their edge. Apple used to have a “wow” factor when Steve held the reigns. With Cook, he can’t wait to jump over to the sidelines and let his cronies talk.

    The expected insertion of anti-Microsoft propoganda aside, the rebuttal to this article is as about as lame as spending summer vacation with your grandparents. I’m dumping the last of my Mac inventory by the end of the year; as for the stock – my gut tells me that if the sheep keep buying, I’ll keep making more money…

        1. Whew doggy, auramac certainly opened a large can of tragic irony didn’t he.
          Sometimes we are at our most amusing when we least intend to be.

    1. You’d make a great blogger, my man! Is your last name Booker? Brian’s brother?

      Tim doesn’t jump off the sidelines. I realize all of this pretty basic stuff slipped right past ya.. kind of embarrassing to miss the obvious so hard, eh?

      Tim does the CEO presentation- facts, figures, numbers- a state to the union of apple if you will.

      then clown phil bounces on and does the product demos, scott forstall everything iOS, etc and etc… you see, the various heads of management at apple take the stage and show off their products. everything hopefully making sense, yet? I hope so- but if not- try to stick with me, kid.

      Jobs used to do the demos from start to finish bad in the old days. Years ago, he started taking back stage more and more as the above presentation format came to be. I suspect it was Steve’s way of showing apple wasn’t all him when he was diagnosed with cancer so the dense people like brian booker would have a smidgen of a chance in figuring out what was going on. but no chance. stupid is as stupid does. You know exactly what I mean emirate :D?

    2. Ha ha ha ha ha!!! Keep making more money shorting AAPL? Give me a break. Buy and hold has produced 4000% profit over the last 10 years. There is no greater collection of morons than at Value Walk. They are complete idiots and very amateurish in their writing and reporting. Just another hit whoring FUD machine.

    3. Sheep, what sheep…. Here sleepy little sheepy….come here little sheepy.

      Brandon is the quint essential Troller that has been making rounds like all the poor roaches.

      I just get such a great laugh from this type of stuff, you got all these losers running scared now due to worst Microsoft launch since Windows Vista and they have no clue what to do, they waited so long they don’t like Apple and android is horrific and now it’s all faded away, dried up and gone.

      On the surface “pun intended” Now we see a need to Attack Tim Cook for making Apples worth more then any other company has every seen in Tech.

      Love the little jabs also but who in the hell mentions Grandparent’s in a post to covey a point unless your 12-19.

      Enjoy that stock Brandon, and remember, you really aren’t that important.

      Choice is a freedom and really, no one really cares what your poison is.

      If your having a Baaa….d Night sleeping, you can always count those sheep.

    1. No new MacPros.
      No new iMacs.
      No new Mac minis.
      Can’t make a profit selling older products with antiquated technologies either.

      Apple’s iPad and iPhone are the mobile devices I prefer. Screw the MacBooks, gimme a better desktop for my central hub.

      1. Just updating the whole mobile Mac lineup including, incidentally, the fastest laptop they’ve ever shipped, with the best display, to boot.

        Too bad (for you, apparently) that Apple continues to pull in lots of profit.

        It’s not all about you. Deal with it.

        1. Yes, but those three product lines cover a lot of customers, and it would behoove Apple to listen to their customer base if they want repeat business.

    1. OMG! Nobody told Apple! Good thing youre here to set them straight.

      Seriously, they miss you back at StupidSite for Winblows . Please go back the village ia obviously short an idiot.

  3. What morons like Booker will never be able to grasp is it is not about flashy stuff made to generate headlines but substance.
    Apple has a rock solid foundation which allows it to come out with ground breaking stuff without crashing to the ground.

    You want flash? It will be ready when it is ready and not a moment before that. Not when some manager wants to generate some buzz.

    Still, people like Booker are always fun to read around here.

  4. And people kept saying that Jobs had lost his luster when he stopped having the “One More Thing …” moments at keynotes.

    The fact is Apple introduced the iPod in 2001, the iPhone in 2007, the iPad in 2010. That’s 6 years from iPod to iPhone; 3 years from iPhone to iPad (which, BTW, used the same OS as the “old” revolutionary product, the iPhone).

    Amazing how Apple is beaten up for not introducing a revolutionary product in the past two years, but no one seems to rail on Microsoft, which hasn’t released anything even remotely revolutionary since the original Xbox. And that wasn’t revolutionary, just a competitor to Sony’s PlayStation.

    The next iPhone will be chastised for not being revolutionary enough, and until Apple redefines another market (TV, car interface systems, home automation, hot tubs, whatever), it will be criticized for not having another revolutionary product released “on time”, as the media defines it.

    Apple will continue to do what Apple does best — ignoring the media pundits and Wall Street, and making great products for its consumers, with the occasional revolution thrown in for good measure when we least expect it.

    1. Exactly!
      Remember when “they” said (upon the announcement of the original iPad) that it was “just a big iPod touch” ?
      Now, however it has become: “the iPad launch was a revolutionary epoch, that apple just hasn’t been able to match since”.
      Apple haters seem to have a tragically (or perhaps conveniently) ephemeral memory (even about what they said only a couple years ago)

  5. No one expected an iPhone 5. Anyone reading this asshat beyond that clause deserves what they get. This is another desperate clutch for pageviews, the engine that powers 99.9% of internet journalism.

    1. Strange, isn’t it. Some were hoping for a new TV (although that seems like more of a leading up to Christmas launch to me).

      No one was expecting the iPhone 5.

  6. “Many were expecting or at least hoping, for an unveiling of the iPhone 5.”

    Anyone who was conscious in 2011 knows that iPhone 4S was announced in the fall and signaled a change in announcement schedule for the foreseeable future. We’ll see the new iPhone in October with iOS 6.

  7. I believe we heard this same “Apple is beginning to lose it, they didn’t reveal any groundbreaking products” line while Jobs was still CEO.

    Let’s see: iMac, iPod, iTunes/store, iPhone, iPad. Yes, those were released in consecutive WWDCs! Of course! Or something.

  8. “In total Android tablets account for”

    You’re reading it wrong. The only possible interpretation of that sentence, is “In total Android tablets account for “.

  9. I am so sick of this garbage ! it always starts at the end of the quarter jerks publishing ill thought out arguments and assuming that to succeed tim cook has to invent something we have never seen before to fill a need that we did not know existed . Apple has tapped only the smallest portion of its potential on the devices it has already designed. it has set up manufacturing systems to make millions of units . you don’t turn an ocean liner on a dime . you don’t throw the baby out with the bathwater . Cook has turned us toward new products with out cutting the branch off the tree he is sitting on .As an investor I’m backing the if it ain’t broke don’t fix it management style . oh wait i forgot apples obligation to entertain and impress this idiot with some cheap trick like for instance a hinge in the back ! or some big red buttons !

    1. “and assuming that to succeed tim cook has to invent something we have never seen before to fill a need that we did not know existed”

      You see, there’s the problem. Anyone who follows Steve Jobs has that pressure upon them, since that’s exactly what Steve Jobs used to do regularly.

      Personally I believe that Jobs, knowing that the end was coming, pulled forward a lot of the revolutionary stuff by sheer force of will. Under another CEO the iPad, for instance, might only be getting released now. Of course the trouble with that strategy is it leaves one hell of a void for any successor to fill.

      Once Cook’s Apple releases one completely new success the pressure will tail off, but the longer the incremental rather than revolutionary improvements dominate the Apple headlines the greater the pressure will be. I’m sure he knew that before taking the job, so don’t worry on his behalf. He’s still raking in the billions in the meantime, so there’s no calling for his head from anyone who matters.

  10. Earnings season upon us – Let the FUD fest begin.

    “Us greedy bastards cabt make amoney anywhere else on on the market so we need to really torpedo Apple with FUD to make up for the slow business when it annouces more record earnings….”

    1. Tim Cook is CEO at Pixar?

      Ok seriously, what makes you think that Pixar has lost anything since Steve’s death? (I’m guessing that is what you were trying to say)

      Brave just opened as the 13th straight number one opening for the company, and they don’t seem to have lost any of their “startup” culture, even as a subsidiary of Disney.

  11. Wow! Bunch of morons posting. The last “wow” from Jobs was the iPad… 20 months before his death. It hasn’t even been a year yet and you fools are proclaiming the death of Apple.

    Sorry but I for one believe Steve was smart enough to leave good people running things. You all are idiots to believe otherwise.

  12. Its time to start ferreting these morons out and hitting them with a hammer. A not inconsequential portion of the so called tech and business press refused to accept Apple’s success as it built up year after year for the last 13 years. Now these stupid fuckers think they can detect a lack of success in 8 months. There are not enough expletives to convey just how worthless twats like Booker really are.

  13. WTF
    “On the other hand, the launch of the Macbook Pro line with Retina does dispel a major rumor, that Apple would be dropping the Macbook line.”
    At no time was there a rumour that the MacBook Pro would be discontinued. The rumour was that they would be discontinuing the Mac Pro. This guy is ether way ahead of the curve or dumb as a post.

  14. Did someone say, “no Jobs=no Apple”? Are you really that ignorant. Apple is not the same without Jobs, but that doesn’t mean Apple isn’t still doing wonderful things. iPad 3, MacBook Pro Retina. These things can’t be ignored as the dominating products that they are. Apple never made the mainstream PC user their priority, just advancing the state of amazing design and possibilities. I can truly say I am happy with the new MBP, even though my 17″ was not included in the new generation machine nor SuperDrive which has evidently alienated some professionals. Apple does listen and will come up with solutions to complaints where they can. When I pay off my iPad 3, I’ll order the MBP, and I feel very confident in Cooks ideas and his staffs decisions even though he doesn’t have the excitement jobs had in his WWDC presentations. Apple is doing very well and Jobs is gone but not forgotten, nor required to continue making wonderful life enjoyment products!

  15. Apple is slipping in the smart phone market due to Ggogle’s reuse of Microsoft’s tactics – copy, produce the software amd license it to builders, and flood the market. Bigger screens are attracting not only new users, but Apple users as well. Apple’s great at short changing to protect their unbielievable profit margins, but quality makes it worth it in the long run. Still, it was a mistake to not get a bigger screen introed this summer. That would have been competing! Apple is getting a bit complacent, forgetting how Gates got their goat in the 90s.

    1. Apple is slipping in the smart phone market? The same Apple that sold over 35 million iPhones in the first 3 months of 2012, beating everyone’s expectations? Ok. I guess they would have sold 100 million if they gave it a big ass screen and a stylus. That Galaxy Note is setting the world on fire. They might hit 8 million Notes “sold” by the end of July. They haven’t sold 8 million of them yet – and it launched November of last year.

      Apple better get their act together quickly.

  16. I don’t agree with Booker, but.. As the saying goes, “Even if you’re on the right track, you will be run over if you stand still”. The competitors are getting more aggressive and Cook has to be ready for war. Now we are in need of a war time (consigliere) CEO, and as much as I hope Cook will step upm, I fear he won’t. Give me an Apple TV, iPad dock built into cars, iCloud upgraded beyond Dropbox and Macbook Air Retina 🙂

  17. But Apple has had the two best quarters since Cook became the CEO. I do think the next iPhone and iPad will be beyond the “incremental” and take things to the next level. Apple does seem to be somewhat on cruise control right now but the quarterly numbers speak for themselves. We’ll see with the next iPhone. Not worried at all.

  18. It’s not as though the pundits have a track record of correctly predicting what Apple will do, or making an accurate assessment of new products that Apple has just launched.

    The rest of the industry is still playing catch up with Apple. Ultrabooks are still trying to be like MacBook airs from several years ago, but not making money. Tablets are trying to be like iPads, but not making money. iPod killers died without trace. Apart from Apple, only Samsung makes money from building smart phones and their products owe everything to the iPhone.

    Apple will release it’s next “Wow” product when it’s ready. The one thing that they won’t do is to call a press conference and try to create the illusion that they have a ( sometimes ) working prototype, followed by giving the attendees the opportunity to have “hands-on” experience with a dummy keyboard.

  19. You guys scared or what? He didn’t say they WERE losing it- he said its too soon to tell. He raises a few valid points (aside from that dumb iPhone 5 remark- but honestly… Some fools WERE expecting a iPhone 5 announcement).

    Apple seems to me like they MAY be beginning to slip. I’m the biggest fan boy of all. I’ve been using Apple products since before I could walk. I have hundreds of thousands worth of Apple stock (my dad bought me in at $28 a share). I worship Apple. So believe me that any concerns I have are legit.

    1) Lion is terrible. I wish I wasn’t forced me to update to use new services. I use a desktop with a standard mouse. I bought the ‘mighty mouse’ when it came out, and while it’s functionality was fine, it failed in a lot or respects. I play too many games for a magic mouse to be useful. So, right away most of the toted new ‘features’ of lion, the ‘gestures’ are unusable.

    Another feature they added – launch pad. Wtf? Why would I need/want this for anything? It’s basically a dock… On my dock? Garbage. ‘but look- its designed to be like iOS!’ Why am I using a desktop? Why would I want it to emulate iOS?

    And they HID a lot of the file system! Wtf?!? Users>library>application support is hidden by default. Why? That’s a vital directory and I dont want to need to jump thru hoops to ‘unhide’ it. When a .plist gets corrupted for some reason the only way to fix it is to go and move/delete the old one and generate a new one. This happens more often than you might think (I worked phone tech support for Apple from 2007-2010 and I can tell you the most common problems people had we’re resolved by fucking with the plists) and its just a bigger nuisance to have to dig into these directories now that they’re hidden. Thanks Apple for that!

    Sure it might make it easier for noobs to navigate without accidentally messing with shit that they shouldn’t, but this is a gibberish, nonsensical move from a power users perspective.

    2) iCloud is disappointing. Setting up iCloud on mobile with an existing mobile me account is almost impossible. They want you to create a new @me.com or completely change your primary Apple ID. Hundreds (thousands) of people have had problems with this and Apple doesn’t present a solution that isn’t bullshit. https://discussions.apple.com/thread/3380582?start=0&tstart=0

    3) Apple can’t hire a lawyer that knows wtf they’re doing. The way Apples getting shit on in courts all over the world (and more importantly in the U.S) is giving me the fucking ‘fear’. Sure the court system is to blame, the ‘slavish copiers’ are to blame, the patent office is to blame… It’s just a shame, and scary that this COULD be a repeat of the vs. M$ scandal from the 80’s/90’s.

    I’m Apples biggest fan. I’m worried about a few things. If you all aren’t, then you’re blind to reality. Wouldn’t it be wiser to acknowledge these few shortcomings that Apple has and push to see them remedied rather than deny them till it’s too late? For shame.

    1. Lordthree, your fellow Apple fans are capable of keeping an eye on Apple’s progress without jumping in fear every time some clueless idiot starts crying about the Mac sky falling. Some of these same pundits/bloggers/analysts complained about the same things when SJ was still leading the company. Now they are rehashing the same ideas under the “Cook isn’t SJ” theme. Few people outside of the company has detailed knowledge of what is going to happen over the next couple of years. So why listen to these self-proclaimed ‘experts’?

      One good litmus test for any of these would-be pundits…how long have you owned AAPL?

  20. iPhone 5 out in the fall 2012… Announce it at wwdc and the 4s would stop selling! So no one in their right mind would be expecting that to be announced. The major announcement is that iOS and mountain lion are working closer. Plus how Apple is rolling out their maps is bigger news than people such as this writer realize. Retina displays will be standard on all Apple products within 18 months. Tim Cook is doing just fine- the stock wouldn’t be in the 500’s if not for all his hard work over the years. So he doesn’t have the charisma of Steve, but nobody does and nobody ever will- a guy like that only comes around every 100 years or so. To me, he had more in common with Plato than Edison.

  21. Common sense says that a shift toward an iPhone release in the fall is a better peak at Christmas sales rather than a summer release when everyone’s focus is on vacation…keeps the focus on software during WWDC and the focus on hardware in the fall.

  22. To play devil’s advocate, though, is it that Apple is in serious trouble, or is it just that we were so used to Steve Jobs that _anyone_ who succeeded him would have fallen short of expectations? Steve Jobs was a legend. That means someone like him is so very, very rare, and we shouldn’t expect Apple under someone else to reach that wow factor. Does it mean Apple’s no longer the best? Of course not. But for now, Apple is chugging along, riding the momentum that Steve generated for it.

  23. No way is Apple losing it’s edge under Tim Cook, there’s no company on this planet capable of dethroning the undisputed King of Tech, and in terms of a business model, Apple is as close to perfection as there is out there, simply incredible.

    However, having said all that, Apple has absolutely lost some of it’s magic over the last couple of years and that’s got nothing to do with Tim Cook. I love Apple products and currently own over $10,000 of Apple equipment, but I don’t get excited by Apple announcements like I used to. Through the naughties, I couldn’t wait for WWDC and any big announcement that followed. I remember the thrill of the first gen iPods and the iPhone, the Macbook air and then the iPad, but nothing since has really knocked me off my feet. Retina display iPads, iPhone 4s and MacBooks are impressive, but those announcements haven’t left me bowled over like previous products. I suspect it’s because Apple has become big, really big and although they still innovate, they also consolidate more than they ever did and I suspect they will take less risks in the future. Which is great if you’re a share holder, but not so great if you want to keep on getting that buzz from the good old days. I suspect I’m just saying aloud what a lot of Apple fans think, I could be wrong. Also I hope i’m wrong and Apple bring out something so amazing that I feel compelled to queue up at some ungodly hour to be the first to have one, like I used to.

  24. It sad and frustrating to hear supposed-to-be-knowledgeable people keep coming up with these silly articles. Apple is a company seeking growth, they don’t want to introduce a revolutionary product everyday! How business works is that you bring out new technologies and major upgrades when exiting product exhausts it’s shine.

    While world’s largest companies like Microsoft, google, samsung, sony can’t seem to be able to steal 4% market share off Apple-dominant iPad world, this guy is crying to see next revolution from Apple.

    We must remind the guy that this is building of an ecosystem. Each element of that ecosystem is introduced to the market with careful timing and upgrades of the linked products are brought in to complete the cycle where and when it is important.

    It maybe worthwhile to look in to the immediate reaction from Google to it’s ad tariff, with the wake of Apple’s map. This is probably what Tim might have guessed.

    1 to 2 is a 100% growth, and 100 to 150 may be just 50% growth. But which %age of these two brings more profit is key to understanding what is going on.

    Google and Microsoft thinks Apple is their RND unit. Every time Apple introduces a new product / project, lives of the engineers at Microsoft and Google become harder – they need to clone it. The instruction may be “just curve the owner” or “change the color” before labeling it “MY PRODUCT” with a slogan “it’s better” or “it’s bigger”

    ** What a TECH world **

  25. Apple may not be losing too much of it’s steam, but it’s not accelerating forward either.

    Apple isn’t exactly winning the competition against Android and other copies.
    Mac Pro users are still waiting for Thunderbolt-equipped machines with graphics options.
    Apple software packages that should be world-class have been languishing.
    Crappy features have been added to the Mac OS and good features have been abandoned for no obvious reason.
    Apple’s update cycle on the iPhone is predictable but not necessarily competitive with the competition gunning at it.
    The shopping experience at the iTunes store hasn’t improved at all in years. Too much clutter, too clumsy a search/sort/view interface.
    The iTunes app remains bloated, with crap like Ping only cluttering up what could be a svelte responsive program.
    Apple is wasting energy defending its manufacturing/labor practices, something that Apple should also take pride in being world-class in executing so there is not a whiff of concern. Most puzzling, though, is that Apple apparently has nothing on which to spend its cash horde, so it’s issuing a dividend. That’s the sure signal that there isn’t anything earth-shattering impressive in the pipeline.
    The new Macbooks with Retina display are nice, but just like multicore processing, precious little consumer software actually takes advantage of it.

    Tim is no doubt expending as much effort as anyone could, but the results aren’t overwhelming yet. There is room for improvement. And as much as Apple pays its CEO, he should be able to walk on unfrozen water and cure the sick.

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