Apple to dump Google Maps off iPhone and iPad

“Later this year, Apple is planning to oust Google Maps as the preloaded, default maps app from the iPhone and iPad and release a new mapping app that runs Apple’s own technology, according to current and former Apple employees,” Jessica E. Vascellaro and Amir Efrati report for The Wall Street Journal.

“Apple could preview the new software, which will be part of its next mobile-operating system, as soon as next week at its annual developer conference in San Francisco, one person familiar with the plans says,” Vascellaro and Efrati report. “Apple plans to encourage app developers to embed its maps inside their applications like social-networking and search services. Apple has been hatching the plan to evict Google Maps from the iPhone for years, according to current and former Apple employees.”

Vascellaro and Efrati report, “Mobile ads associated with maps or locations are estimated to account for about 25% of the roughly $2.5 billion spent on mobile ads in 2012, according to Opus Research, up from 10% in 2010. That is expected to grow as the number of location-aware software apps grows. But more than ad revenue, Apple is going after the map market to have more control over a key asset in the widening smartphone war. Google Maps is used by more than 90% of U.S. iPhone users. So Apple believes controlling the mapping experience and offering features that Google doesn’t have can help sell more devices and entice developers to build unique apps for iPhone users.”

“In the short term, Google will lose some ad revenue and miss out on data about what local businesses people are searching for—which it uses to pitch retailers on buying certain ads,” Vascellaro and Efrati report. “Longer term, it is likely to hurt Google’s ability to generate map-related revenue, according to former Google employees.”

Read more in the full article here.

MacDailyNews Take: Google won’t just lose “some” ad revenue, they will lose access to the best demographics and the most highly-coveted users (iOS users, who actually spend money to buy things) and their data.

Depriving Google of data is like depriving a vampire of blood.

Inch by inch, Apple hammers home the wooden stake.

Google’s going to rue the day they got greedy by deciding to try to work against Apple instead of with them.MacDailyNews Take, March 09, 2010

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29 Comments

      1. I don’t know. But I’ve been a happy user of DuckDuckGo.com for the past six months or so.

        The only time I *might* use Gurgle is for maps. Looking forward to 100% Gargle-free computing!

      2. only thing is, DDG does NOT produce the best searches.. I used it for awhile and sadly google, yahoo and bing just did far better..

        on my iOS devices I switched to Yahoo, I just can’t do Bing…
        and on my Mac I just block everything Google via plugins, but still used google search only.

        Not saying DDG is bad.. just not as good at searching.

        Just wish Apple would allow more search engine choices on iOS.

  1. About every third time I use Google maps search, they show the wrong place, sometimes WAY off. For businesses, I have to tap the phone number (only occasionally wrong) to ask where they are. It’s pitiful, and I hope Apple can do better.

  2. This is a clear example of why Google should have been Apple’s best friend as opposed to its competitor. At some point, Google may realize they are losing more revenue by being ousted from iOS than they are seeing in profit from Android.

    When it seemed like it was Apple/Google vs. Microsoft, I cheered the company. But the stabs in the back were unbelievable and Microsoftian. Apple has got the talent and war chest to create whatever they can imagine and Google’s services are squarely in the target (just as Michael Dell how that turns out).

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