Apple overtakes Samsung to take world’s largest smartphone vendor crown

According to the latest research from Strategy Analytics, global smartphone shipments grew 54 percent annually to reach a record 155 million units in the fourth quarter of 2011.

Apple reclaimed top position as the world’s number one smartphone vendor during the quarter.

Alex Spektor, Associate Director at Strategy Analytics, said in the press release, “Global smartphone shipments grew 54 percent annually to reach a record 155.0 million units in Q4 2011. Apple overtook Samsung to become the world’s largest smartphone vendor by volume with 24 percent market share. Apple’s global smartphone shipments surged 128 percent annually to 37.0 million units, as distribution of the iPhone family expanded across numerous countries, dozens of operators and multiple price points.”

Tom Kang, Director at Strategy Analytics, added, “Nokia’s global smartphone market share halved from 33 percent in 2010 to 16 percent in 2011. A lackluster touchscreen smartphone portfolio and a limited presence in the huge United States market caused Nokia’s shrinkage last year. Nokia’s partnership with Microsoft will be very much in focus during 2012, and the industry will be watching closely to see how swiftly the two companies can expand in the high-value 4G LTE market that is rapidly emerging across the United States, Japan and elsewhere.”

Global Smartphone Vendor Shipments and Market Share in Q4 2011
Strategy Analytics: Global Smartphone Vendor Shipments and Market Share in Q4 2011

The full report, Global Handset Shipments Reach 445 Million Units in Q4 2011, is published by our WSS service, details of which can be found here.

MacDailyNews Take: Step aside, pretender, the real king has returned.

[Thanks to MacDailyNews Readers “Fred Mertz,” “Judge Bork,” and “Edward W.” for the heads up.]

Related articles:
These charts will make the Fandroids want to puke – January 26, 2012
AT&T sold 7.6 million iPhones and fewer than 1.8 million Android phones in Q411 – January 26, 2012
Apple’s iOS passes Google’s Android to take U.S. smartphone market share crown – January 25, 2012
Analyst: Verizon’s record iPhone sales signal waning demand for Google Android phones – January 24, 2012

19 Comments

  1. the industry will be watching closely to see how swiftly the two companies can expand in the high-value 4G LTE market that is rapidly emerging across the United States, Japan and elsewhere.”

    BS ALERT! There is NO SUCH THING as 4G as of yet. LTE does not qualify. ‘4G’ is nothing more than marketing-speak deceit. TechTardiness abounds.

    If you’d like to read about LTE Advanced, which WILL actually be 4G, when it’s finished, enjoy reading this:

    LTE Advanced @ Wikipedia

  2. I keep saying exactly this to anyone who will listen (and many that won’t;-)

    LTE and LTE-Advanced share underpinnings, but the revolution comes with LTE-A. Bandwidth becomes effectively a non-issue.

  3. @MDN: please pay attention that this Strategy Analytics report is not very reliable. They always need to wait until Apple’s data comes out because they are in panic fear to be exposed as coming up with their data out of the blue.

    I highly doubt that this 36.5 million smartphones figure for Samsung is even close to be accurate.

    Samsung’s share on smartphones’ market (according to researched by more serious institutions like Gartner/Dataquest and IDC) was either flat or growing much slower than Apple’s in the recent quarters in all of key markets.

    One could think that Samsung would all of sudden jump into stratosphere with sales in Second World countries, but no — no dramatic change.

    So for Samsung to jump from officially confirmed 20 million smartphones in Q2 — about the same as Apple’s sales then — to the same quantity sales in Q4 is highly improbable.

    Yesterday’s Samsung’s report for Q4 shows no wonders revenue growth. And net profits declined.

    So nothing matches to this “36.5 million” figure sales of Samsung.

  4. “What we’re about is making the best computers in the world, not making the most, and not getting to a point where we are building products … that we are not proud of. And so that first and foremost is our objective, and we believe that if we do that over the long-term that we will gain share.” – Tim Cook

  5. But, it’s not all about how many “we” sold, it’s the profits “we” made … right? Well, that was the mantra when Samsung were the world’s number one smartphone vendor.

    Let’s get some good old integrity.

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