Greenpeace projects text messages, photos onto Apple’s Cupertino headquarters in ‘Clean Our Cloud’ protest

Greenpeace activists projected Facebook posts, tweets, and photos from supporters of the ‘Clean Our Cloud’ campaign onto Apple’s Cupertino headquarters on Monday.

Supporters of the campaign submitted messages on Facebook and Twitter for the projection, asking Apple to clean their iCloud by powering its data centers with renewable energy instead of coal.

On their website, Greenpeace boasted of “turning Apple’s building into a giant canvas” for messages via “a high-tech laser projector to post them on the wall while live-streaming the action back to you.”

Greenpeace Apple HQ text messages

In a subsequent update, Greenpeace stated, “We had to stop beaming messages to Apple HQ.”

MacDailyNews Take: What we said on May 4th works just as well eleven days later:

It’s the new “activism.” Make a stink and then claim credit for something that’s already been announced. The second that Apple flips the switch on the largest corporate fuel cell installation in the USA at their Maiden, North Carolina data center, expect a self-congratulatory media binge from Greenpeace et al. for “causing” something that’s already been announced to “happen.”

Greenpeace et al. should read up on Darwinism. By pandering to the dupes who would fall for such utter nonsense, all you end up with is a bunch of mouth-breathers. Obviously, they’re now getting stupider at an exponential rate.

Related articles:
Greenpeace, others block train tracks to protest Apple, Duke Energy coal use – May 4, 2012
Bloom Energy confirms they will supply fuel cells for Apple’s North Carolina data center – April 30, 2012
Apple rejects Greenpeace claims after group stages protest on roof of Apple’s European HQ in Ireland – April 18, 2012
New aerial images of Apple’s planned NC fuel cell, solar farms published – April 7, 2012
Apple’s massive fuel cell energy project to be largest in the U.S. – April 4, 2012
Apple plans USA’s largest private fuel cell energy project in North Carolina – April 1, 2012
How Apple took the lead on the environment – February 22, 2012
Apple patent application reveals next-gen fuel cell powered Macs and iOS devices – December 22, 2011
Apple’s Mothership campus solar roof will be among biggest in U.S. – December 7, 2011
Apple working with US company, Leaf Solar Power, on North Carolina solar farm – November 8, 2011
Apple patent app details highly-advanced hydrogen fuel cells to power portable devices – October 20, 2011
Apple building huge solar farm around its billion-dollar North Carolina data center – October 26, 2011

Greenpeace names Apple ‘least green’ tech company – April 21, 2011
Greenpeace drops Apple to 9th as HP, Samsung advance in ‘Guide to Greener Electronics’ – October 26, 2010
Greenpeace spotlights links between Apple’s iPad, the Internet, and climate change – March 31, 2010
Greenpeace: Apple fails to meet ‘computer detox’ deadline – January 07, 2009
BusinessWeek: Apple is greener than Greenpeace says – December 08, 2008
Apple’s score plummets as Greenpeace expands ranking criteria in its Guide to Greener Electronics – June 25, 2008
Greenpeace intends to ride Apple’s PR coattails for as long as possible – January 18, 2008
BusinessWeek: Why Greenpeace repeatedly makes flawed attacks on Apple – October 26, 2007
Chemical Industry Group slams Greenpeace over unfair iPhone criticisms – October 22, 2007
Greenpeace admits that Apple’s iPhone is fully compliant with Euro chemicals rules – October 16, 2007
Apple faces lawsuit based on Greenpeace’s ‘toxic’ iPhone Report – October 15, 2007
Greenpeace attacks Apple over ‘hazardous chemicals’ in iPhone – October 15, 2007
Apple greener than Greenpeace wants you to think – May 03, 2007
Greenpeace ranks Apple dead last in ‘environmental friendliness’ – April 03, 2007
EPA does not support Greenpeace’s charges against Apple Computer – January 07, 2007
Apple places last in Greenpeace ‘Guide to Greener Electronics’ report – December 07, 2006
Is Greenpeace lying about Apple’s ‘toxic laptops?’ – September 25, 2006
Greenpeace ‘Guide to Greener Electronics’ report called ‘misleading and incompetent’ – September 02, 2006
Greenpeace criticizes Apple over toxic waste – August 29, 2006


    1. “Terrorist” is clearly the new “Commie”
      All we need to do is label someone with the “T” word and “boom” they’re instantly hated.

      gimme a break.

    2. And what powered their lasers, cameras, streaming servers, etc.?

      And don’t say batteries, because something had to charge those batteries.

      Maybe it was, shock, COAL?

    3. Terrorists, no. Giant douchebags who no longer actually care about the environment and now spend their time pulling hollow publicity stunts like this, yes.

  1. Greenpeace is a business. Nothing more. They are in the business of justifying the slaries of their employees. If they stop taking action (even action for things already announced), the donations stop.

    1. The founder of Greenpeace left the organization because it’s ranks we’re overwhelmed by those that took political positions, rather than scientific positions. Like most “activist” non-profits, the goal is to profit (pay leadership salaries), not do some public good.

  2. All these GP Stooges do not use electricity or use any manmade products. Because they are so environmentally conscious about protecting resources, they all pledge to use nothing that is not naturally created, like machines made by humans using industrial…..oh wait…. what a bunch of morons… LOL

      1. Cool so they burned coal to run the little steam powered cars that they drive around in. Must be a serious contraption attached to the car to clean up the burning coal polluted air it’s spitting out. 😉

          1. When they poop and pee, they don’t use toilet paper which is not a natural occurring thing? They just rub themselves on the grassy lawn. I guess. LOL

  3. Fortunately, Green Peace used pedal power to generate their own energy to make the light show and used those same bicycles to get there and the projector was made by a ‘responsible’ manufacturer who was located within 100 km of the event and . . .

  4. Happy to join the chorus on this one. MDN is right on target with these morons. But, I do think calling them out is better than ignoring them. Do it loud and clear.

  5. Needless to say, coal remains a major source of energy around the world. That said, transitioning to a greener fuel is a good thing. Greenpeace in an endless headline quest would be better served presenting viable solutions instead of grandstanding press protests.

    1. +1

      Everyone knows the problem. Protesting and eco-terrorism is no longer effective. Time for GP to go the way of the dodo. We need people presenting solutions, not rhetoric.

  6. Where did the electricity for this stunt come from? Should have just given them a bunch of acid and let them see their own messages—oooh! colors…

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.