“In a market where automobile manufacturers are making cars that talk, hear and even sense when the driver may be driving askew, it’s not surprising that there is a bit of a learning curve when it comes to adopting new automobile technologies. General Motors, however, is giving consumers a little push,” Cadie Thompson reports for CNBC.
“GM’s Cadillac brand is launching the Cadillac User Experience (CUE), an in-vehicle system that uses touch and voice controls as way to access information and entertainment, in its latest release of the Cadillac XTS. As part of this launch, which is slated for later this spring, Cadillac is taking some steps to ensure consumers are comfortable with the technology,” Thompson reports. “One way they are doing this is by giving every buyer of the Cadillac XTS Apple’s new iPad.”
Thompson reports, “‘We want to provide customers with tools to be comfortable,” said Mark Harland, manager of the connected customer at General Motors ‘The CUE, in terms of the touching and swiping and moving and pinching, is very similar to the iPad and tablets that are out there right now.’ There will be a preloaded app on the iPad that is a simulator of the CUE, allowing for the customer to get comfortable with the CUE system. YouTube videos explaining how the CUE system works and a remote On-Star application will also come preloaded on the iPad.”
Read more in the full article here.