Philippe Starck: Oui, that ‘revolutionary Apple product’ is actually Steve Jobs’ family’s yacht

“France’s most famous designer Philippe Starck created a huge internet buzz among Apple fan boys over the weekend when he announced that he’s working on a ‘revolutionary’ project with the Palo Alto-based consumer electronics giant,” David Pearson reports for The Wall Street Journal.

“Unfortunately for them, the project has nothing to do with a new iPhone or the much-rumored Apple TV,” Pearson reports. “A spokeswoman for Starck confirmed that the project involves a yacht that’s being designed for Steve Jobs’ family.”

Read more in the full article here.

Related articles:
Apple says they’re not working on anything with Philippe Starck – April 13, 2012
Phillippe Starck: Apple will reveal ‘revolutionary’ product within 8 months – April 13, 2012

24 Comments

  1. Best quote on this is from John Molt’z Very Nice Website at verynicewebsite.net:

    “It’s cool and all but I hear Google’s coming out with a yacht in six months that’s an inch longer, runs Flash and is more open.”

    1. …. and Microsoft are already working on making the video of their Zune Yacht 8 concept.

      Unlike previous Microsoft projects that wouldn’t sync properly, this one will, but the spelling is ‘sink’.

  2. Ballmer says laughing, “twenty million dollars, for a yacht, fully subsidized? …look, it may do very well but I like our strategy, I like it a lot.”

  3. So another person figured out that they could affect brand re-invention through open-ended speculation about their involvement with an Apple product.

    Next.

  4. “France’s most famous designer Philippe Starck created a huge internet buzz among Apple fan boys over the weekend when he announced that he’s working on a ‘revolutionary’ project with the Palo Alto-based consumer electronics giant,” David Pearson reports for The Wall Street Journal.”

    Maybe he should have written “reactionary tech-press jackwagons” instead of “Apple fan boys”, the latter of which understood that this was a red herring. The former? Now trying to eschew responsibility by using a term like “Apple fan boys”.

  5. France’s most famous designer Philippe Starck created a huge internet buzz among Apple fan boys over the weekend when he announced that he’s working on a ‘revolutionary’ project with the Palo Alto-based consumer electronics giant”

    The buzz he hard was a raspberry being blown by those of us who were smart enough to realise that the story was rubbish. Apple would not need his input as it already employs the world-leading designer Jony Ive.

    1. Starck’s designs are redolent with the stench of his ego. We look at these overwrought objects and hear Starck declaring “I am a genius!”

      Jony Ive’s designs are quite the opposite. It is we who use these objects who declare his genius.

      1. I believe Apple used Starck chairs in one of the “Hello, I’m a Mac” ads. The one where mac & PC are seeing a counselor.

        I can’t believe I know that. Now I need counseling.

      2. Philippe Starck has “designed” about 100 different chairs with a single common feature: You can’t sit on them comfortably for more than 2 minutes. That this publicity-crazy windbag associates himself with Apple doesn’t surprise me at all. But I never understood why Steve Jobs would ever let someone like Starck come near to him… There is a Grand Canyon between the design philosophies of Jonathan Ive and Philippe Starck. Perhaps the sad truth is that Steve Jobs actually did not have such a good idea on design as we all thought???

    1. Forget the iYacht. I’m waiting for Apple’s iSail. Smooth lines courtesy of Johnny Ive. iPad handles navigation (there’s gotta’ be an app for that!) and communication. The auxiliary motor? Powered by fuel cells, of course. Something in the 25-27′ length for me, please.

  6. Somebody at the WSJ had planned to sell AAPL high the other day, I think. First the “Lost the shine” and now this: “Unfortunately for [Apple fan boys]…”

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